The Biggest Copywriting Lie of All: What the Gurus Don't Want You to Know
Published: Fri, 02/09/24
Make no mistake about it...
Copywriting is a field that promises big rewards for those who are successful.
The idea of being able to make more money than a doctor is a common trope in the industry, and it's one that attracts many people who are looking for a way to
make a living doing something they love.
However, the reality of copywriting is often far different from the promises that are made.
The truth is that while a select few copywriters make hundreds of thousands of dollars a year, the vast majority don't make nearly as much.
The reasons for this are many.
Some people simply can't write well enough to be effective copywriters.
Others lack the sales skills necessary to convert their writing into actual sales.
And still, others think that just because they can write a poem or a story, they can make it as a copywriter.
I've seen this happen many times in my own
career. I've seen people come into the field with big dreams, only to find out that it's not as easy as they thought it would be.
They're disappointed, and they give up.
And that's sad.
I was fortunate enough to make it as a copywriter because I had the perfect background. I was voted "most talkative" in high
school and had a degree in speech communication.
I also had a general love for people and an understanding of what makes them tick.
Plus, I had great coaching and worked for great people who recognized my talent.
If you're thinking about becoming a copywriter, it's important to understand that it's not a field for
everyone. It's a field that requires a specific set of skills and talents, as well as the right background and mindset.
If you have those things and are willing to put in the hard work, you can make it as a copywriter.
But it's not going to be easy. It will require dedication, patience, and hard work.
But the rewards can be worth it.
This is why I created a monthly mentoring program, to
Provide you with a guiding hand, and energize your thinking not just on copy but on the business of copywriting, and to help you
Develop your own unique voice that will set your copy apart from the millions of robot messages your clients see
daily.
Gain insight into the nuances of sales psychology and how to translate writing into actual sales.
Receive guidance on how to navigate the challenges and setbacks commonly encountered in the copywriting industry.
Learn practical techniques for crafting compelling and persuasive copy that resonates with the target audience.
Gain knowledge about the business side of copywriting, including client management and pricing strategies.
Receive personalized
feedback and constructive criticism on their writing to help them improve and grow.
Access resources and tools to aid in your copywriting journey, such as templates, examples, and recommended reading materials.
Benefit from my 30-year journey expertise in the field, drawing from my own successes and failures in order for you to side step the pitfalls and accelerate your path to copywriting success.
When you add everything up, my mentoring
program goes beyond just refining your writing skills.
It's about cultivating a mindset that empowers you to seize greater wealth and opportunities in the world of copywriting.
Through personalized guidance, practical techniques, and insights gleaned from my 30-year journey, you'll not only hone your craft but also navigate the complexities of the
industry with confidence.
Together, we'll elevate your copywriting game, ensuring your voice stands out amidst the noise and your work translates into tangible success.
If you're ready to embark on this transformative journey, I invite you to take the next step and join my mentoring program.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.