If you are serious about leveling up your copy skills, I suggest you start reading the editorial section of your local newspaper today!
The reason is simple:
The editorials
offer a persuasive template, breaking down the reasons why your reader should take action and offering concrete proof to back up their claims.
This is why the emails, landing pages, and video sales letters I wrote generated over $100 million
And it's all because studying editorials provided me a training ground to hone my skills in deploying persuasive arguments.
You needn't take my word.
Just open the editorial section of today's
newspaper.
There you will find a practical playbook that's chock-full of emotional triggers, well-reasoned arguments, and verifiable proof.
By dissecting the techniques, as I have, you can refine your ability to construct copy that
prompts action.
What's more, editorials will give you insights into the collective pulse of our readership. It is this understanding that becomes the linchpin for creating copy that resonates on a profound level, aligning seamlessly with the wants and needs of our audience.
As I have written over and over, nobody buys unless they believe you first. Editorials are often packed with winning arguments backed with concrete proof.
By adopting this editorial-style approach and establishing trust and credibility, you transform your copy into a force
that resonates with conviction.
This is why editorial pages, with their structured arguments, became my guideposts.
Again, by deconstructing these pieces, I learned how to construct compelling cases logically—a crucial skill in
persuasive copywriting.
- Understanding how emotional triggers are strategically employed becomes our roadmap.
- Creating not just informative but emotionally engaging copy establishes a deeper connection with our audience.
This is why editorials shine; they lie in their role as a training ground for mastering persuasive elements and reflecting audience desires authentically.
This is also why studying editorial-style copy gives you a leg up on leveraging social proof, establishing editorials as
a persuasive template for crafting compelling and influential copy.
So if there is just one thing you should do today to supercharge your copy, this is it:
Grab the highest-performing money-making
promotions you can find and break them down argument by argument.
That's where the money is, in the reasons why people should buy—all backed by the facts.
If you are looking for a place to start, check out my $100 Million-Dollar Formula Swipe File.
It contains 10 of my top-performing editorial-style promotions. The same ones
that I use to coach my copywriting students on my Million-Dollar Copywriting Formula.
Each one has been hand-picked by me to give you a bank of winning headlines, leads, transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.
Individually, you’ll see firsthand:
- How to create a world-class argument and back it with facts
- My headline formula for grabbing readers by the throat
- How I use subheads and bullet points to keep the readers' interest throughout each promotion
- How I drop “cookies” throughout each piece to build desire.
- How I close sale after sale with time-proven calls-to-action that
work!
Together, you’ll find 233 pages filled with dozens of reason why arguments along with headline, subhead, landing page, and call-to-action ideas and offers you can use to drive your readers directly to the order form.
Click here to download a copy to your swipe file tonight!
When you do you'll save 30% off the regular price AND get full credit toward my coaching.
So in a sense, it's FREE!
My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL.
Offer ends Monday.
So what are you waiting for?
Put the power of editorial-style copy to work for you tonight.
Click here to download a copy and grab your savings before this offer expires.
All good wishes,
Doug D'Anna
