What You Can Learn From a Swipe File That No Book or Course Can Teach You
Published: Fri, 01/26/24
What You Can Learn From a Swipe File That No Book or Course Can Teach You
I’m betting you have read A LOT of books or taken courses on direct-response copywriting.
I’m also betting that you have
memorized many of the principles of copywriting too, such as AIDA (Attention, Interest, Desire, Action). You’ve spent countless hours studying headline writing and creating effective appeals, which is great.
However, there's only so much you can learn from reading about these concepts. The real challenge lies in transitioning from theory to execution, and that's where your swipe file comes in.
Unlike books or courses that teach you the theory behind effective copywriting, a swipe file shows you real-life examples of how successful writers and marketers have put these principles into practice.
Through a swipe file, you can see how these writers have used attention-grabbing headlines, persuasive appeals, and storytelling to connect with their audiences and drive conversions.
You can study the language and tone they use, the structure of their messaging, and the visual elements that make their ads and marketing materials stand out.
But the real value of a swipe file is in its ability to show you how to execute these principles in your own messaging.
By studying successful ads and marketing materials, you can see how other writers and
marketers have taken the principles you've learned in books and courses and put them into practice.
You can see how they've crafted compelling headlines, how they've used storytelling to engage their audience, and how they've led their audience down the page to the call to action.
This kind of learning is hard to replicate in a book or course because it requires seeing these
concepts in action.
A swipe file gives you the opportunity to see successful copywriting strategies in practice and learn how to execute these ideas in your own messaging.
While theoretical knowledge is important, it's only the first step in becoming an effective copywriter or marketer.
This is how I built my knowledge.
By collecting a swipe file of the top copywriters, I spent hours studying them - not by handwriting them, but by counting the paragraphs between arguments, studying the transitions, imitating the calls to action, and most importantly, by recreating what they had done in my own voice so that it was completely original.
This is how I was able to compete in the Super Bowl of copywriting against such legends as Gary Bencivenga, Jim Rutz, Clayton Makepeace, and Eugene Schwartz and even win many head-to-head copywriting tests.
I was able to study and learn directly from my competitors how they put these principles into practice, apply these strategies to my own work, and win control after control after control.
if you would like to take your copy to the next level, I would suggest you get as many winning promotions in your swipe file and study them, as I did, and then use the knowledge to write winner after winner.
This brings me to you and the almost FREE opportunity to add my $100 Million Copywriting Formula Swipe File to your personal
library I'm offering you today
If you've read this far, then you know how important it is to have a swipe file of winning promotions that you can steal ideas from.
Together, they combine 38+ years of copywriting experience and theory into actual winning, money-making direct mail, email, webinar, and video sales letter promotions.
Each one has been hand-picked by me to give you a bank of winning headlines, leads,
transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.
When you study them, you will see how I take virtually every advertising theory on the planet and walk the reader down the page using highly targeted headlines, advertising appeals, offers, premiums, and calls to action to do, as my mentor Richard Stanton-Jones would say, “Do a swan dive to the order form.”
Individually, you’ll see firsthand:
My headline formula for grabbing readers by the throat
How I use subheads and bullet points to keep the readers' interest throughout each promotion
How I drop “cookies” throughout each piece to
build desire
How I close sale after sale with time-proven calls-to-action that work!
Together, you’ll find 233 pages filled with dozens of headline, subhead, landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.
My hope is that you can use the structure and
format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL.
When I was actively writing copy, I would never give out samples of my work because I would not want my competitors using my techniques against me.
But now that I’m retired, my goal is to leave behind a legacy of copywriting knowledge that proves that anyone can use my time-proven formula
to create twice as many million-dollar marketing campaigns in half the time—and more effectively than any other copywriting method on the planet.
My Almost FREE Offer
When I started marketing my winning emails and landing pages 10 years ago, I promised I would make them available to other copywriters at the lowest possible price.
Over the years, I have kept to that commitment--even as technologies have changed along with the cost of maintaining a webpage.
In fact, when I tell you how little they cost, and that you'll get them for a fraction of that price, you'll truly be amazed.
When you consider you'll be gaining access to some of the top-performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a steal of a deal.
There's just one catch.
This is a 24-hour savings offer.
When the clock strikes midnight tomorrow, I will be taking this offer down and the regular price will apply. So if you want to grab these swipes for your file, I wouldn't sit on this because I may never offer this welcome offer again.
When you add my swipe file to yours, you'll also receive this special BONUS - a full credit of $299 towards my one-on-one coaching program - so it's almost like getting these swipes for FREE.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
