The Brainstorming Brilliance Behind 'The Barbie Effect'—A Million-Dollar Opportunity at Davos"

Introduction:

In the realm of film production, where innovation and creativity pave the way for success, Mama Lion Productions found themselves facing a unique challenge. 

Securing a last-minute spot at satellite event during the prestigious Davos World Conference, the producers were armed with a valuable opportunity to discuss profit potentials in woman-focused films. 

However, they were struggling to pinpoint the angle that would captivate the right audience, especially potential investors.

The Challenge:

With a clear goal in mind but no concrete strategy, the producers reached out to me to unearth the perfect approach for their seminar. My initial idea centered around the significant influence of Taylor Swift in the media, but the producers quickly dismissed it as she predominantly excelled in music rather than film. 

Mama Lion  needed a globally recognized figure with substantial impact that would capture the attention of potential attendees in the film world. This led to a pivotal moment in the brainstorming process.

The Breakthrough:

As we bounced ideas around the room, the producer mentioned Reese Witherspoon's recent sale of her film production company for nearly $1 billion. 

While impressive, I pointed out that she lacked the universal name recognition required to capture widespread attention from people around the world. 

Yes, a big name here in the USA, but globally not so much. 

It was during this critical moment that a seemingly unrelated but powerful name hit me—the lead star of the biggest box office hit of 2023—Barbie.

The Idea Takes Shape:

The proposal of "The Barbie Effect" emerged, capturing the essence of a billion-dollar movie's collateral impact on ancillary sales. 

This title seamlessly integrated with the theme of the seminar, focusing on woman-focused feature films. 

The brilliance of the idea lay in its ability to extend beyond the film itself, tying into the broader narrative of empowering women in the industry.

The Result:

With "The Barbie Effect" as the focal point, the invitation practically wrote itself. The producers could effortlessly align their film production company and the scripts under development with the overarching theme. 

The result? 

A seminar that drew a packed house of influential figures at Davos, individuals with deep pockets and a genuine interest in investing in the burgeoning film fund.

Conclusion:

This case study showcased the power of out-of-the-box brainstorming in turning a seemingly challenging situation into a million-dollar opportunity. 

"The Barbie Effect" not only became the catalyst for a successful seminar but also opened doors to potential investors who recognized the unique appeal of woman-focused films. 

In addition, they will be able to use this angle for other seminars and marketing materials to generate interest in their portfolio of woman-focused feature films. 

This case study serves as a testament to the transformative impact of brainstorming and innovative thinking, not only when developing sales letters, landing pages, and video sales letters but also when naming seminars, webinars, and special reports. 

If you are stuck and could use some brainstorming help, we can put something on the books to walk you through my process so that you, too, can profit from Barbie Effect-like ideas into million dollar opportunities for you. 

Write to me at dougdanna@mac.com.

You'll find the seminar invite below. 

All good wishes, 

Doug D’Anna 

Join us for a transformative presentation hosted by Irina Meyer, Emmy Award winner and founder of Mama Lion Productions.

With Greta Gerwig's best-selling movie Barbie bringing in $1.4 billion at the box office, The Barbie Effect is certain to be a sellout.

In this exclusive event, attendees will gain valuable insights into finding, investing, and profiting from the next crop of female-led films.

The presentation will not only explore the business aspects but also delve into the broader impact of reshaping storytelling for women.

Meet Irina Meyer and Katalin Gallyas

Irina Meyer is an accomplished venture capitalist and the founder of Mama Lion Productions. As an Emmy Award winner, she brings much creative experience in reshaping storytelling for women.

You'll also hear from Katalin Gallyas, Managing Director of cfunds, who will provide further insights into the profit opportunities afforded by female-led feature films--thanks to the billion-dollar success of Barbie.

Don't miss this opportunity to be part of a groundbreaking presentation that explores investment opportunities and celebrates the profit potential of female-led films on the media landscape.

Follow Irina's journey!

https://irinameyer.com/

https://www.mamalionproductions.com/

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