When I started writing copy, I had no idea what to charge.

My first client, First Savings Deposit Bank, served as the catalyst for a transformative experience.

Let me explain:

When asked about my rate for crafting a two-page sales letter, I blurted out $40 an hour without much consideration. When she asked how long it would take, I mumbled about 10 hours.

To my surprise, the marketing director proposed $50 an hour, or $500.

That's when I said to myself, " $500 for writing a two-page letter? I'm getting in the letter writing business."

While writing copy for Target Publishing at $200 a day seemed like a significant step forward, I soon uncovered that they were paying $25,000 per direct mail package to renowned copywriters like Gary Bencivenga, Clayton Makepeace, and Jim Rutz.

This revelation fueled my determination to elevate my pricing game. In time I started charging their rates and making millions of dollars.

Here's what you need to keep in mind:

Your rates are not just numbers—they are a reflection of your unique story, experience, and confidence.

Each assignment, be it short emails, long emails, landing pages, or video sales letters, deserves a tailored price tag that resonates with your worth.

Your potential clients may compare prices, but what sets you apart is YOU—your distinct style, success stories, and, most importantly, your confidence.

Confidence is Key:

When I started out, my lack of confidence reflected in my pricing approach. I stumbled and hesitated, feeling embarrassed when discussing rates.

As a result, over time, I learned that confidence is the cornerstone of pricing success.

My journey transformed a shaky start into a firm pricing structure—$25,000 plus royalties, with upfront payment and the balance upon submission of the final draft.

So, what should you charge?

Honestly, it's about what the market will bear based on your confidence.

Clients will always want to negotiate, but the key is to attract those who appreciate your value.

As a result, you want clients who respond with an enthusiastic "OK" and promptly transfer funds via Venmo or FedEx you a check.

Remember, your pricing is not just a number; it's a representation of your worth, and you deserve clients who recognize and respect that.

The bottom line here is this:
 

Your pricing is an art that evolves with experience and confidence.

Here's what I tell my coaching clients:

1. Learn from my journey,
2. Understand your value, and
3. Let your pricing reflect the unique storyteller that you are.

When you embrace the clients who appreciate your worth and are willing to invest in your distinctive voice, you will always get paid what you are worth.

You'll find yourself not just in the letter writing business but in the business of shaping your own success.

All good wishes,

Doug D'Anna

P.S. One final note. 

Nothing shouts high-value copywriter louder than having your own contract.

If you don't have a contract, grab a copy of mine.
 

It not only spells out fees and royalties, along with when you get paid and--most importance--the consequences for not paying on time.
 

Here's the link along with a special offer.