As a financial copywriter, my job was to encourage investors to subscribe to investing newsletters.

One of the most effective strategies was to tell compelling stock stories, featuring opportunities that resembled hidden treasures. These were opportunities so powerful they could "make you richer than your wildest dreams."

Today, I'm going to dissect the secrets behind my winning email, "The Only Stock That will Make You a Marijuana Millionaire" and extract valuable lessons for crafting compelling emails no matter what you are selling. 

Here's what made it so powerful:

The Force of Certainty: 

No matter what you are selling, your clients aren't looking for wishy-washy advice. They want to follow someone who is certain about their recommendations. 

 

My headline confidently asserts that there's a single stock with the potential to make you a marijuana millionaire. Embracing certainty in your messaging instills confidence and assurance with your readers.

Excitement and Aspiration: 

Words like "Millionaire" evoke excitement and aspiration, catching the attention of millions of regular people who simply want to get ahead in life.

 

Subconsciously, it serves as a beacon for those aspiring to financial success.

Exclusivity as a Home Run: 

Leveraging exclusivity is a powerful tool. The words "The Only Stock" emphasize exclusivity, implying a unique and unparalleled opportunity. 

 

By positioning your headline as exclusive and exceptional, your readers are drawn to opportunities that set themselves apart from the rest of the market.

 

Storytelling Impact: 

In addition, a specific headline like this one automatically creates an outline for your story.  

 

REASON: 

 

Because the reader knows exactly what this is about.   

 

Weaving a narrative around the stock, detailing its journey, potential, and impact on investors' lives is crucial. A well-crafted story can captivate your audience and make the investment more relatable.

Motivating with Urgency: 

It all begins with a special headline that captures your readers' attention and motivates them to read more. The concept of the only stock prompts your audience to take action, creating a sense of immediacy and urgency.

 

This is why my promotion, "The Only Stock That will Make You a Marijuana Millionaire," was so successful. It's not just a great headline; it's a guide for crafting persuasive messages—not just for investment newsletters only.

By embracing certainty, excitement, exclusivity, storytelling, and urgency, in your headlines you can create sales messages that resonate with your audience and inspire them to take the plunge into potentially lucrative opportunities.

All good wishes, 

Doug D'Anna

P.S. You'll find a copy of The Only Stock That Will Make You a Marijuana Millionaire, along with my 10 top performing emails, landing pages, and video sales letters in my $100 Million Copywriting Formula Swipe File.

Individually, you’ll see first hand:

• My headline formula for grabbing readers by the throat
• How I use subheads and bullet points to keep the readers' interest throughout each promotion
• How I drop “cookies” throughout each piece to build desire. 
• How I close sale after sale with time-proven calls-to-action that work! 

Together, you’ll find 233 pages filled with dozens of headline, subhead,  landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.  

My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing page, or VSL.

The regular price for my $100 Million Dollar Copywriting Formula Swipe File is just $350--that comes to just $35 per swipe. 

However, as part of a special offer you'll pay just $299.

That's a heck of deal when you consider I'm including full credit towards my one-on-one copywriting coaching program when you decide to sign up.  

So it's almost like getting these swipes for FREE.

When you consider you'll be gaining access to some of top performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a Steal of deal.

So what are you waiting for?

Download your copy today and start stealing away.

Click here to grab your copy.