I knew when I offered my self-promotion swipe file to my readers, it would be popular.
After all, every day I hear from copywriters trying to promote themselves.
So it's no surprise there are only three copies left.
If you'd like to grab one before they're all gone, now is the time to add these self-promotion promos to your swipe file and use them to help you create your own USP.
Selling yourself can indeed be the hardest product on earth to sell.
The reason is simple:
You must be able
to show your accomplishments that you too can do the job without sounding full of yourself and braggy.
I know.
You see, like you, I have walked the path of self-promotion when it came
to building my business.
I had to fight for jobs and look for ways to not only get my name in front of potential clients but also promote myself without sounding arrogant or braggy.
If you have come to that same point in your copywriting career, then my simple letter today has come at the right time.
When you can blend what I call "The Art and Science of Self Promotion," nothing will stop you in the pursuit of your dreams.
I say "Art and Science" for two reasons.
As the copywriter, you are, for all intents and purposes, the Artist. You are simply going to use scientific selling skills to
sell yourself.
If you follow my lead, you will let your art do the selling. You won't really have to say that much.
As you will discover, virtually everyone you meet will not only be open to you but
can and will hire you.
Of course, not every prospect will hire you.
BUT—and this is important—you will be able to set yourself apart as being head and shoulders
above the others whom you may be competing with for work.
Different and Better
If you have been following me for some time, you know that I've
always talked about setting your products apart from the competition.
To do this you must demonstrate that what you offer is "different and better" than what your competitor's can do.
If you take a look at my swipe file of self-promotion magalogs and sales letters, you can see how I do just that. Promote myself and my abilities in a professional way based simply on the art and science of direct responses.
You'll see how you can do the same thing too--without sounding too braggy or
arrogant.
For example:
In the New Science of Getting What You Want, you'll see how I use the concept of "different and better" to …
Use the Hero's Journey to position me as the expert in the field
Build my credibility by simply telling my story
Expand my Unique Selling Proposition for my new "science" that continues throughout the whole package
Strategically place testimonials throughout, seamlessly supporting the
letter copy
Make success as simple as rubbing your two fingers together
This promotion not only put me on the map as a motivational copywriter, but it also generated millions of dollars in consulting fees and royalty jobs because of its success.
When you read it, you’ll see how you, too, can add this same "art and science" to your sales letters, landing pages, and webinars to promote yourself as an expert, too!
In The
24-Hour Cash Flow Miracle, you'll see how I use my personal USP to...
Sell the golden dream of wealth and riches
Show readers how to turn their own knowledge into
$10,000, $20,000, even as much as $30,000 a month
Brought in personal testimonials that not only attest to my abilities but also reveal my past readers' successes
Get paid like the Beatles long after my working days are over
Created a rock-solid,
no-risk, money-back guarantee that had readers doing a swan dive to the order form
As you'll see, it is one of my best examples of using "golden dream of wealth and riches" to move readers to do a swan dive to the order form.
I don't mention this to boast, but this one promotion simply killed it, outselling The New Science of Getting What You Want by a country mile--all because it tapped directly into the thoughts, wishes, and desires of the greatest number of Americans--to make money easily and effortlessly. The 24-Hour Cash Flow Miracle proved
it!
In The Quantum Wealth System, you'll see how I leverage my personal story for even greater success--using the same $1 Million Copywriting Formula, including how I…
Challenge the reader with a FREE offer to make $10,000 a month
Show that anyone can make $10,000 working from home, as people do now--in as little as three hours per day!
Continue to bring in testimonials to show the kind of money my followers have
made
Fill the letter with dozens of "reason why" arguments that prove this system works
Reveal how simply by following it you can change your life for the better forever
Paint the dream of wealth and
riches through a series of effective bullet points--all made so easy a kindergartner could follow them
Give away $1,500 in "starter bonuses" the reader can keep even if they cancel
In it, you'll see how I integrate a no-risk money-back guarantee throughout.
Best of all. This promo was MONEY for me for 12 months!
In The Ultimate License to Print Money, you'll see how I take the successful money challenge you'll find in Quantum Wealth System to the next level.
You'll discover how I…
Drive home the FREE TRIAL aspect of this incredible money-making book offer
Tap directly into the thoughts, wishes, and
dreams of Americans to make money simply and easily
Blend in testimonials in a way that continues to tell the story
Break down the mechanism of the "license to print" money concept line by line
Tell my own story about how I used this same system to
become a $1 million copywriter, with example after example
In other words, I not only became a living example of monetizing my knowledge but showed the money and profits others have enjoyed. You'll see how you can do the same thing too.
In The Recurring Riches
System, you'll see how I combined the successes of past promotions into this upsell money-making system.
You’ll discover how I…
Target the dream of wealth and
riches
Make making money as easy as rubbing your two fingers together
Build in real-life examples from past promotions
Explain the mechanism of how the system works
Show readers how to monetize their knowledge
Include FREE bonuses that make the cost of the program priceless
In it, you'll see how explaining how the profit
mechanism works to prove to readers that this system will make readers money. So powerful, you may try to buy one at Amazon.
In my How to Sell Yourself as a Copywriter one-on-one coaching program, you'll see many of the same sales techniques in my books brought to life in a $3,500 offer.
In it you'll see how I...
Use the hero's journey again to target up-and-coming copywriters
Tap directly
into copywriter's BIGGEST frustrations and pain points--finding work
Provide realistic solutions readers can identify throughout the entire piece
Include client testimonials from the world's top marketers
Limit the number of clients I can take on to create a supply/demand squeeze
Break down the benefits of my coaching in a way that makes it feel "almost free"
Include an unheard-of 100% guarantee on coaching that makes
signing up almost automatic
More than anything, you'll learn as a copywriter the big money is yours for the taking--once you can master the simple art and science of selling yourself without sounding braggy or arrogant
In my Million-Dollar Copywriting Formula Coaching Program, you'll see how I…
Fuse together my winningest, market-proven ideas into a powerful sales pitch for my $5,000 coaching course
Layer on the benefits and the specifics
Make your copy irresistible by adding the often-forgotten credibility elements
Transition from one idea to another in a way that makes total sense to the reader
Create a compelling offer that you can copy that will have your readers doing a swan dive to the order
form
This brings me to you and where you are in in your career.
If you're making a killing selling yourself with what you are doing congratulations! Don't change a thing.
But if you'd like to learn how you, too, can master the Art and Science of Self Promotion, I invite you to grab a copy of my personal promotion swipe file, featuring my 7 best-selling self-promotion direct mail promotion and landing pages.
As you'll see, it's the perfect swipe file for copywriters, coaches, or mentors looking for a goldmine of ideas to promote themselves and develop a solid Unique Selling Proposition (USP) without the kind of braggadocio that turns prospects off.
If you act in the next 24 hours, you'll also receive
a FREE copy of my winning motivational magalog for Dr. Dennis Waitley's Lead and Succeed newsletter.
Just like my own personal promotion, you can see how I apply every single one of my USP techniques to launch this publication, including...
The cookie and the dog (providing them the wanted information they were hungry for!)
The Wizard of Oz (walking the reader to
the order form)
The Jackson 5. (making the process as easy as "ABC, 123)
The MacGyver (giving the reader everything BUT the master key to making success work)
The Puppy Dog Close. (the ultimate FREE trial. Add this close to your copy and you cut
return exponentially)
As you'll see, the big takeaway here is how I use my "achieve able dream" approach to make the case that Dr. Waitley's time-proven system works.
A $150 value, it's yours FREE
when you claim a copy of my Ultimate Self Promotion Swipe File in the next 24 hours.
In the bargain, you’ll see how you could apply my proprietary time-proven million-dollar copywriting formula to your own book, course, seminar, or
services.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
