Make no mistake about it:

Selling yourself can indeed be the hardest product on earth to sell.

The reason is simple:

You must be able to show your accomplishments that you too can do the job without sounding full of yourself and braggy.

 

I know.

You see, like you, I have walked the path of self-promotion when it came to building my business.

I had to fight for jobs and look for ways to not only get my name in front of potential clients but also promote myself without sounding arrogant or braggy.

If you have come to that same point in your copywriting career, then my simple letter today has come at the right time.

When you can blend what I call "The Art and Science of Self Promotion," nothing will stop you in the pursuit of your dreams.

I say "Art and Science" for two reasons.

As the copywriter, you are, for all intents and purposes, the Artist. You are simply going to use scientific selling skills to sell yourself.

If you follow my lead, you will let your art do the selling. You won't really have to say that much.

As you will discover, virtually everyone you meet will not only be open to you but can and will hire you.

Of course, not every prospect will hire you.

BUT—and this is important—you will be able to set yourself apart as being head and shoulders above the others whom you may be competing with for work.

Different and Better

If you have been following me for some time, you know that I've always talked about setting your products apart from the competition.

To do this you must demonstrate that what you offer is "different and better" than what your competitor's can do.

If you take a look at my swipe file of self-promotion magalogs and sales letters, you can see how I do just that. Promote myself and my abilities in a professional way based simply on the art and science of direct responses.

 

You'll see how you can do the same thing too--without sounding too braggy or arrogant.

For example:

In the New Science of Getting What You Want, you'll see how I use the concept of "different and better" to …

• Use the Hero's Journey to position me as the expert in the field
• Build my credibility by simply telling my story
• Expand my Unique Selling Proposition for my new "science" that continues throughout the whole package
• Strategically place testimonials throughout, seamlessly supporting the letter copy
• Make success as simple as rubbing your two fingers together

This promotion not only put me on the map as a motivational copywriter, but it also generated millions of dollars in consulting fees and royalty jobs because of its success.

When you read it, you’ll see how you, too, can add this same "art and science" to your sales letters, landing pages, and webinars to promote yourself as an expert, too!

In The 24-Hour Cash Flow Miracle, you'll see how I use my personal USP to...

Sell the golden dream of wealth and riches

• Show readers how to turn their own knowledge into $10,000, $20,000, even as much as $30,000 a month
• Brought in personal testimonials that not only attest to my abilities but also reveal my past readers' successes
• Get paid like the Beatles long after my working days are over
• Created a rock-solid, no-risk, money-back guarantee that had readers doing a swan dive to the order form

As you'll see, it is one of my best examples of using "golden dream of wealth and riches" to move readers to do a swan dive to the order form.

I don't mention this to boast, but this one promotion simply killed it, outselling The New Science of Getting What You Want by a country mile--all because it tapped directly into the thoughts, wishes, and desires of the greatest number of Americans--to make money easily and effortlessly. The 24-Hour Cash Flow Miracle proved it!

In The Quantum Wealth System, you'll see how I leverage my personal story for even greater success--using the same $1 Million Copywriting Formula, including how I…

• Challenge the reader with a FREE offer to make $10,000 a month
• Show that anyone can make $10,000 working from home, as people do now--in as little as three hours per day!
• Continue to bring in testimonials to show the kind of money my followers have made
• Fill the letter with dozens of "reason why" arguments that prove this system works
• Reveal how simply by following it you can change your life for the better forever
• Paint the dream of wealth and riches through a series of effective bullet points--all made so easy a kindergartner could follow them
• Give away $1,500 in "starter bonuses" the reader can keep even if they cancel

In it, you'll see how I integrate a no-risk money-back guarantee throughout. Best of all. This promo was MONEY for me for 12 months!

In The Ultimate License to Print Money, you'll see how I take the successful money challenge you'll find in Quantum Wealth System to the next level.

You'll discover how I…

• Drive home the FREE TRIAL aspect of this incredible money-making book offer
• Tap directly into the thoughts, wishes, and dreams of Americans to make money simply and easily
• Blend in testimonials in a way that continues to tell the story
• Break down the mechanism of the "license to print" money concept line by line
• Tell my own story about how I used this same system to become a $1 million copywriter, with example after example
• In other words, I not only became a living example of monetizing my knowledge but showed the money and profits others have enjoyed. You'll see how you can do the same thing too.

In The Recurring Riches System, you'll see how I combined the successes of past promotions into this upsell money-making system.

You’ll discover how I…

• Target the dream of wealth and riches
• Make making money as easy as rubbing your two fingers together
• Build in real-life examples from past promotions
• Explain the mechanism of how the system works
• Show readers how to monetize their knowledge

Include FREE bonuses that make the cost of the program priceless

In it, you'll see how explaining how the profit mechanism works to prove to readers that this system will make readers money. So powerful, you may try to buy one at Amazon.

In my How to Sell Yourself as a Copywriter one-on-one coaching program, you'll see many of the same sales techniques in my books brought to life in a $3,500 offer.

In it you'll see how I...

• Use the hero's journey again to target up-and-coming copywriters
• Tap directly into copywriter's BIGGEST frustrations and pain points--finding work
• Provide realistic solutions readers can identify throughout the entire piece
• Include client testimonials from the world's top marketers
• Limit the number of clients I can take on to create a supply/demand squeeze
• Break down the benefits of my coaching in a way that makes it feel "almost free"
• Include an unheard-of 100% guarantee on coaching that makes signing up almost automatic

More than anything, you'll learn as a copywriter the big money is yours for the taking--once you can master the simple art and science of selling yourself without sounding braggy or arrogant

In my Million-Dollar Copywriting Formula Coaching Program, you'll see how I…

• Fuse together my winningest, market-proven ideas into a powerful sales pitch for my $5,000 coaching course
• Layer on the benefits and the specifics
• Make your copy irresistible by adding the often-forgotten credibility elements
• Transition from one idea to another in a way that makes total sense to the reader
• Create a compelling offer that you can copy that will have your readers doing a swan dive to the order form

This brings me to you and where you are in in your career.

If you're making a killing selling yourself with what you are doing congratulations! Don't change a thing.

But if you'd like to learn how you, too, can master the Art and Science of Self Promotion, I invite you to grab a copy of my personal promotion swipe file, featuring my 7 best-selling self-promotion direct mail promotion and landing pages.

As you'll see, it's the perfect swipe file for copywriters, coaches, or mentors looking for a goldmine of ideas to promote themselves and develop a solid Unique Selling Proposition (USP) without the kind of braggadocio that turns prospects off.

Click here to download your own personal copy at a very special price.

All good wishes,

Doug D'Anna

P.S. SPECIAL BONUS:

If you act in the next 24 hours, you'll also receive a FREE copy of my winning motivational magalog for Dr. Dennis Waitley's Lead and Succeed newsletter. 

Just like my own personal promotion, you can see how I apply every single one of my USP techniques to launch this publication, including...

• The cookie and the dog (providing them the wanted information they were hungry for!)
• The Wizard of Oz (walking the reader to the order form)
• The Jackson 5. (making the process as easy as "ABC, 123)
• The MacGyver (giving the reader everything BUT the master key to making success work)
• The Puppy Dog Close. (the ultimate FREE trial. Add this close to your copy and you cut return exponentially)

As you'll see, the big takeaway here is how I use my "achieve able dream" approach to make the case that Dr. Waitley's time-proven system works.

A $150 value, it's yours FREE when you claim a copy of my Ultimate Self Promotion Swipe File in the next 24 hours.

In the bargain, you’ll see how you could apply my proprietary time-proven million-dollar copywriting formula to your own book, course, seminar, or services.

Click here to grab your copy.