So where do you want to be in five years?

That’s a question I ask my students and mentees.

The reason is simple: If you don't have a plan, they you will never get to where you want to me.

That brings me to what I want to talk to you today about, GOAL SETTING.

The best way for me to do this is to tell you about my journey into the world of copywriting, one client at a time, and how the magic of goal setting changed my life.

I started with a simple dream:

To make a living by putting words on paper. And my journey began in the coziest corner of my home. I knew I wanted to reach for the stars, but I had to start with one small step.

That step? Landing my first client. It took some hustle and heart, but it happened.

As I honed my craft, I realized something. Publishers, they had multiple publications and loads of content. They were my ticket to the big leagues.

So, I set my sights on them. I'd pitch my ideas, and little by little, those "yes" emails started rolling in. I'd write, they'd publish, and I'd own the copy. That's where the real magic came in.

You see, I charged royalties for my work. Every time my words made a buck, I got a piece of that pie.

It was like planting a money tree and watching it grow. Year after year, the checks started piling up. My dreams had turned into goals, and my goals had turned into a thriving career.

Fast forward 38 years, and I'm sittin' here, reminiscing about the journey. For three decades, I made a sweet $250,000 a year. But that wasn't enough. I set higher goals, and for 20 of those years, I was raking in $400,000. Can you believe it? 

I sure couldn't. And then, for 10 of those years of my career, I was averaging over half a million a year.

That, my friends, is the power of goal setting. It's not about dreaming big and stopping there. It's about turning those dreams into achievable goals, and then setting out to reach 'em.

It's about taking those baby steps, like I did with my first client, and building something incredible, one client at a time.

So, where do you want to be in five years?

Take it from me, a small-town copywriter who turned big dreams into reality – you can achieve anything you set your mind to.

Start planting those money trees, and watch 'em grow. It's a journey worth taking, one goal at a time.

All good wishes,

Doug D’Anna

P.S. When you are ready to turn your dreams into reality, rest assured, I am here to guide you along the way.

My mentor/coaching program has not only helped many other copywriters like you make six figures but also begin to enjoy the kind of success I've achieved.

Click here to learn more about how you can join and start crafting your own copywriting success story.

Your own copywriting success story is waiting to be written. Go out there and turn your dreams into reality.

You can do this. I believe it you.

Click here to learn more.