It’s a question that’s been asked since the beginning of time. Your answer could determine your future wealth. That's why you should have a GREAT elevator
pitch.
Of course, back in the day, I never looked at it that way.
That's because few people understood what a copywriter actually did. So, whenever someone asked me about my job, I had a
tendency to playfully tease and make light of it.
I'd say things like, "I get people to put money in envelopes and then mail it to me," or "I tell a new lie every day." It was all in good fun, and at the time, I didn't really care. My wife hated it. One client thought it was funny (and true!)
But now that I'm retired (sort of), I realized something important.
Every person you meet in life, no matter how seemingly unimportant the encounter, could one day lead to something significant. Networking and the impression you leave
on people are valuable asset.s
That’s why I created a new elevator pitch that could lead to who knows.
Today I would respond with:
"You know
those messages you see online touting the secret stock that will make you rich? That's been my career for 38 years. Writing emails, landing pages, and video sales letters. I'm proud to say my copy has sold $100 million in subscriptions to investment newsletters and trading advisories. Now, I coach others how to do the same and sell my samples as examples to learn from. Ultimately, my expertise lies in crafting persuasive messages that move readers to buy using the power of the written word
💼💰.
And that's why I'm sharing this with you today.
Because I can say with confidence that this question will come your way.
The better prepared you are to articulate your
passion, your purpose, and your skills in a clear and compelling way, the greater the chance it will lead to new and exciting opportunities.
All good wishes,
Doug D'Anna
P.S. Remember, your elevator pitch is your personal brand, and it's a tool that can open doors you never expected. So, embrace it, refine it, and make it uniquely yours. Be sure to practice it so that it comes off naturally and silky smooth.
P.P.S. If you are struggling to
find new business, my ultimate pitch letter framework could be just what you are looking for.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
