When you're in the game of pitching yourself as a copywriter, it's more than just throwing around some numbers.

Yeah, pricing is part of the deal, but trust me, a dynamite proposal is about way more than the money.

 

It's about proving you're the real deal, carving out your space, and showing off your unique touch.

Let's kick it off with qualifications.

You've gotta let these clients know you're no greenhorn. Lay down your experience, education, and any standout certifications. Show them you're not just talking the talk – you're walking it.

Now, let's dig into the details – the product or service they want your words for.

Show them you've done your homework.

Grasp their brand, their audience, and what sets them apart. Convey that you're not just here for the gig; you're invested in their story.

Onto the good stuff – your creative process.

Give them a taste of your secret sauce without spilling the whole recipe.

Drop a few killer ideas on why your approach is going to blow their minds. Sprinkle in some past wins where your style and strategy hit the jackpot for others.

 

Now, here's where you bring it home – past accomplishments.

Show them you're not just talking big.

Mention instances where your magic touch turned projects into success stories. Let them know your game isn't just theory; it's a proven playbook.

Let me repeat that:

 

Let them know your game isn't just theory; it's a proven playbook.

 

Once you've got them nodding along, hit them with the rationale for the dollars. Just like you would sell their product, you must justify your value as well.

Break it down as if you're explaining it to your grandma.

Connect the dots on how each dollar is an investment in their success, not just another bill.

In a nutshell, your proposal isn't just a bunch of numbers.

 

It's a display of your skills, understanding of their needs, a sneak peek into your creative process, and a reel of your greatest hits.

 

Play it right, and you won't just land projects; you'll be building a fan club of satisfied clients.

This is why my client list includes the biggest investment newsletter publishers on the planet.

All because I could spell out the value I could bring them that no other copywriter on the planet could.

Experience and time-proven tested results.

So what can you do when you are new in the game?

Fact is, every pro starts as a rookie.

I did.

Remember this; What is important here are the ideas that you bring them to promote their product.

 

You see, every marketer on the plan it looking for "ideas that will make them money."

So while you may be short on experience, it's your ideas that will ultimately sell them on YOU.

 

Remember, everyone starts somewhere, and your journey is just as legit as anyone else's.

Embrace the grind, show that hunger, and let your passion do the talking.

Questions or need a pep talk?

Hit me up.

I know how hard it is to start from scratch with no clients and simple a desire to make it as a copywriter.

I've fallen into traps and made many of the mistakes you may be making right now.

That's why I created a monthly mentoring program—for copywriters who could use a guiding hand.

As I learned during my copywriting journey, when it comes to making the BIG BUCKS, it's not just about crafting more compelling copy; it's about evolving into a more adept business professional.

That's is why I was paid $25,000 plus royalties while most of my competitors were paid less than half that an no royalties.

This is also why the better the pitch, the more money you can make.

I'm living proof!

This brings me to you...

If you've come to a point in your career where you could use a guiding hand you can trust, here's where my monthly mentoring program comes into play.

• Not only will we work together to help you craft more persuasive copy.
   
• I will give you my best take on pitching new business, working with difficult clients, creating a rock-solid contract to make sure you get paid as well as building a royalty moat around your clients as I have.

In other words, the small details that make the difference between accomplishing your copywriting dreams and simply dreaming about it.

To learn more about my monthly mentoring program, click here.

In the meantime, keep hustling, keep writing, and pitching.

You got this!

All good wishes,

Doug D'Anna