Dear ,

Thank you for your interest in my Million-Dollar Copywriting Formula coaching program.

I want you to know that I all I do is show you how to write direct response copy, I will have failed you.  

Fact is, if you don't get a job, everything I will have shown you will have gone to waste.

That's why, as a part of my training, I will be giving you a FREE copy of my $3,500 How to Sell Yourself as a Copywriter course PDFs with your tuition. 

Truth is, if you can’t sell yourself to the people you contact, you’ll never break the $100,000 barrier let alone get to $200,000 or more.

That’s the whole reason I’m including these PDFs with my Million-Dollar Copywriting Formula coaching.  

Created in 2007 and updated for this year, my How to Sell Yourself as a Copywriter series delivers an old school way of generating and finding business.

As you’ll see, it’s a simple, sensible, and professional way that anyone can use to create the copywriting career that they have been dreaming about.

Not overnight, mind you, but step-by-step.

That’s why I created it. 

To help you build your career the right way. The slow way. And not by using a “what-should-I-do-now” approach, but a time-proven systematic approach that works.

How can I be so sure? Because it’s the one I created that has taken me from $0 income in 1989 to averaging over $400,000 a year for 20 years--with my best year coming in at $700,000!  

If you follow the path I layout, you could one day even turn away jobs the way I do.

The first thing you’ll learn is this:   

How to deal with the continual barrage of nos that inevitably come your way. Why? 

Because if you don’t know how to deal with the nos first, you’ll never get to the yeses. And if you follow what I tell you, you will get to the yeses much faster than you can imagine.

What makes me say so?

Because I’m going to give you the same pitch I used, that’s why. And you will read and memorize it so that it comes off naturally. As a result, everyone you call will assume that you’re a total pro.

When you do this you’ll never again ask, “Did you get my samples?” You’ll never again ask, “What do you think?” Or have to worry about the dead silence on the other end of the phone. You’ll never again send them the “killer copywriter” letter. Or write how POWERFUL your copy is. And you’ll never come across as desperate either.

If you follow my approach, you’ll launch right into a moneymaking discussion with your prospect that will result in you winning not just the job but an account that could make you tens of thousands of dollars a year.

This is the way the pros do it. 

This is the way I do it. 

This is the way you will do it.

Inside your PDFs, I’ll show you the four most important aspects of creating a successful copywriting business:

1. Whom to call

2. What to say

3. What to send

4. How to—and how not to—follow up

Look—there’s a ton of business out there that is simply yours for the taking. Business that you are missing out on simply because you don’t know the first two steps. 

Frankly, it’s the “what to say” that is the biggest killer.

In your FREE PDF series that comes with my Million-Dollar Copywriting Formula coaching,  you will learn…

• How to position yourself as a seasoned professional.When you come under my wing you will never again pitch anybody with a KILLER SALES LETTER and POWERFUL SALES COPY or ever say things like “Hire me.” This does not work. I will teach you in the first five minutes what to say and what not to say.
   
• How to identify the people who will value YOU. I’ll explain why you must avoid the people who are looking for just another copywriter. If they are looking for copy at a price, then they are price shoppers. You want to work for people who value you and the special something that you bring to the table. I will show you how to farm for and groom them.
   
• How to get your clients to say yes. What nobody ever teaches you is what to say to prospective clients so that they will open their minds and listen to you. If you continue to say the wrong things, you will continue to be locked out of business that could easily be yours. I will teach you how to fashion a professional sales pitch that not only reflects your special personality but gets results.
   
• How to answer their objections. Truth is, you are going to always come up against people who are happy with their current copywriter, don’t think you can do the job, or are unwilling to pay your price. If all you can say to their objections is “OK,” then you will never get the work. When you follow my lead, you’ll learn to take their objections like a judo master and use their force to keep their minds open to giving you a try.
   
• How to use email mail to get clients interested. If you’ve read this far and you are still sending out the “Looking for a hot copywriter” letter, you are never going to get business. I will give you a short three-to-four-paragraph letter that will increase your chances of not only getting a return phone call, but also opening them up to receive your call.
   
• The right way to follow up. Most copywriters simply follow up the wrong way. Believe it or not, when you return somebody’s call in two weeks, it’s like 20 minutes to them. Call a week later, and it’s as if they just hung up the phone and you called right back. I’ll show you the right pacing you need to return calls professionally. Otherwise you will turn off people who would have hired you if only you had some patience.
   
•  How to stand head and shoulders above the competition. Look—99 out of 100 people fresh out of boot camp are going after the same people that you are. If you aren’t doing anything different, you will be perceived just as they are. There is a reason I command a writing fee of $25,000 plus royalties that can be worth 10 times that amount.  You will learn this secret.  

Together with my Million-Dollar Copywriting Formula you'll learn the same secrets that made me one of the industry's top copywriters but also get an inside track on building your own million-dollar copywriting business.  

You'll learn it the old school way: Working one-on-one with a master copywriter/marketer whose has done it. 

If this is the kind of personal, total approach, copywriting coaching you are looking for, then I invite you to seize the moment the moment you receive your invitation before all the slots are filled.

Once all the spaces are filled, the doors will close, and I will add your name to the waiting list, should I decide to do this beyond this first group.

So be sure to look for your private invitation early Tuesday morning.  

All good wishes, 


Doug D’Anna, Creator and Founder of 
The Million-Dollar Copywriting Formula

P.S. To make sure you don't miss your invite, be sure to add your name to the list here.