The P.S. Magic in Copywriting: 
It's Like the Closer in a Comedy Set

Yo, in the wild world of copywriting, there's this sneaky little thing that's like the hidden punchline of a joke – the P.S.

 It's the unsung hero, the secret sauce that can have your audience laughing all the way to the cashier. 

So, we're gonna take a trip down the P.S. lane, from ancient scrolls to the modern mic drop, and see how you can sprinkle some of that P.S. magic to make your marketing game strong.

The Backstory of the P.S.: 

The P.S., or postscript, has been dropping surprise punchlines in written messages since forever. Picture ancient Rome, where folks were like, "Hold up, gotta add a little somethin' somethin' after the main message." 

Over time, that afterthought became a main act, showing up in personal notes and business letters, dropping knowledge bombs or just wrapping things up with a mic drop.

Unleashing the P.S. Your Copy: 

Now, in the copywriting game, the P.S. is like the punchline that keeps the audience wanting more. 

Slap that P.S. at the end of your email or marketing message, and watch as it grabs attention and gets folks to do what you want – buy that thing, join the club, or show up at the party.

Modern Comedy Moves of the P.S.: 

In today's digital circus, the P.S. has evolved into a versatile performer. Check out these modern comedy moves to get the most out of your P.S.:

1. Urgency and Scarcity: 
   
   Hit 'em with a P.S. that's like, "Time's ticking, folks! Grab this deal before it's gone – it's rarer than a unicorn at a disco!" 
    
2. Social Proof: 
   
   Drop some testimonials, case studies, or customer reviews in the P.S. – it's like having the whole crowd cheering for your punchline. Builds trust, ya know? 
    
3. Personalization: 
   
   Make that P.S. personal, call 'em by name, or mention something you both know – that's the realness that gets the audience nodding in agreement. 
    
4. Call to Action: 
   
   Reinforce your call to action in the P.S. Make it crystal clear what you want them to do next – it's like the encore after a killer set. 
    
5. Curiosity: 
   
   Tease 'em a bit in the P.S., like a sneak peek of the next big thing. Get 'em wondering and itching to find out more.
    
6. Closing Laughs: 
   
   So, the P.S. in marketing, it's like dropping the mic after a killer set. 
   
   Incorporate this low-key legend into your marketing script, and you'll have your audience rolling with laughter all the way to the bank. 

Remember, it's not just a postscript; it's the punchline that seals the deal. 

Keep it real, and let that P.S. magic flow!

All good wishes, 

Doug D'Anna. 

P.S. Here's a hundred bucks for rolling with me all the way to the end of this letter! 

I'm talking a cool $100 off on my top-tier master class, "Accelerated Copywriting Strategies." 

It's like the secret sauce for cranking out killer copy at warp speed and stacking those Benjamins! 

This deal is hotter than a stand-up set in a packed comedy club!

So what are you waiting for, let's turn those P.S.' into some serious cash flow. 

Grab your hundred bucks here!