Please, whatever you do, take this message seriously.

Short-form copywriters are in trouble.

Big trouble.

They're locking themselves into a cycle of scraping for business and hustling for every penny, while the long-copy maestros are bathing in the glory of fat paychecks.

 

In a world bombarded by the transient allure of TikTok videos and reels, the cold, hard truth remains: the BIG MONEY is reserved for those who master the art of long copywriting.

The reasons are simple:

Short-form content has its place, no doubt.

But it's simply the food of the content world—quick, and satisfying, but lacking the substance that leaves you hungry for more.

Long copy, on the other hand, is the gourmet meal that takes your audience on a journey, leaving them satisfied and coming back for seconds.

What's more, brands aren't built in 15-second increments.

They are sculpted over time with the chisel of well-crafted, long-form narratives. Long copy allows you to imprint your brand personality, values, and story into the minds of your audience.

It's not just a transaction; it's a relationship.

That's where long copy comes in.

Long copy gives you the canvas to artfully persuade, address objections, and guide your audience to a resounding YES. It's the difference between a passing fling and a committed relationship.

Not only that, but it's a timeless skill that adapts to the ever-evolving world of content creation. Learn it, and you're not just riding the wave; you're shaping it.

 

If you agree, it's time to break free from the chains of average and dive headfirst, honing your long copy skills.

When you do, you'll not only master the art of crafting stories, shaping brands, and commanding the attention and respect of your audience but also join the ranks of the million-dollar copywriters who are making a killing writing long copy that makes millions.

I don't want to see you miss out on the kind of big money that could easily be yours by simply learning how to master this skill.

That’s why I’m CUTTING THE COST of my classic instructional video,How to Write Long Copy That Makes Money for the next 24 hours:

You'll get 70% off plus a copy of my multi-million-dollar promotion, The Great Retirement Betrayal. (Reg $99)--Just $29.

Complete with a 100% money-back guarantee.

 

So there is no way you can lose!

 

Here's what you'll learn in How to Write Long Copy That Makes Money.

First and foremost, you’ll learn that you, too, can start from scratch and rise to the top of the copywriting field. As I always tell my friends and readers, if I can make it as an A-level copywriter, anyone can. Watching me—as a young 37-year-old—proves it!

 

You'll also learn how to come up with a winning idea. I know you've read on the Internet about magic copywriting words and other tricks. But truly, the key to success isn't the snappiness of your headline--it really comes down to knowing what to write about.

I'll explain how you can develop a strong sales premise along with three questions you should ask yourself before you begin writing any promotion. Ask the wrong questions of yourself and you'll end up writing about the wrong things. This is always a package killer.

I'll share with you my simple "National Enquirer" method for identifying the "want-to-know" information that your prospects...well, want to know. Plus how to put this information together in a way that piques their interest, increases their desire, and triggers their action.

I'll also explain why there's no substitute for research and why the more your direct mail promotions resemble a magazine or special report, the greater your chances are of creating a winner.

In addition, you'll discover my own approach to writing headlines and why I prefer the BIG headline over the multiple-headline, magazine-like mailers.

I'll also share with you my simple MBWA ("management by walking around") approach to identifying the big headline.

Plus you'll discover how you can mine promotion gold at magazine stands and how writing with an editorial slant will pay off in droves.

 

And that's really just the half of it!

 

I'll also give you a peek into my second big winner, a magalog launch package for personal finance experts Ken and Daria Dolans. I didn't know it at the time, but my "Tap the Hidden Wealth Inside Your Paycheck" promotion was hugely successful. You'll certainly see my excitement as you watch the video.

You'll also learn--perhaps for the first time--how to craft an expert-level "reason why" argument. I explain how to lay out your reasons and organize them with strong headlines. Plus, I reveal why Reader's Digest presents a great model for copywriters.

In addition, I'll share with you my simple "so what?" approach to identifying compelling themes, along with how to write in a way that solves your readers' problems.

Ultimately, you'll discover how to open up a conversation that results in a sale rather than sounds like another sales pitch. Plus my secret weapon for writing highly motivational copy and tell you why most copywriters are swiping the wrong stuff.

I guarantee you'll understand why we as copywriters are really in the relationship business and why we should strive to put that relationship into everything we do.

In all, you'll learn the techniques that I used to create the most successful direct mail packages in Phillips Investment Resources' history... that have helped me become one of the highest-paid copywriters in the U.S. today... and can now help you enjoy greater success from all of your copywriting efforts.

 

A Fair Price

 

Given the success I’ve had over the years, you would think I would charge an arm and a leg for a copy of this classic instructional video. Frankly, that would go against my goal of helping as many people as I can to get to the next level.

 

That’s why I’m offering the video along with a transcript and a FREE copy of the multimillion-piece promotion The Great Retirement Betrayal (a $99 value alone!)—to my A-list members, Twitter and SubStackfollowers for just $29

 

That way you’ll get both my strategy for writing long copy that makes money and the piece that launched my career.

 

Watch my Video Risk-Free
for 30 Days and Then Decide

 

As I regularly remind my fellow copywriters and A-list readers, I would have never been able to build my copywriting business from $0 to $500,000 in annual income if I didn’t:

 

• Go the extra mile,
• Meet or exceed my client’s expectations, and
• Deliver results.

 

That’s why you must be impressed and delighted with my classic instructional video. You must feel that it will help you not only write long copy that makes money…

 

…but also create more powerful, more effective, and more lucrative advertisements, emails, and Web pages.

 

If you don’t agree that the information I share with you will help you write long copy that makes money, as the title states, I’ll refund your $30—no questions asked.

 

All my techniques and methodologies are yours to use, as my way of saying thanks for giving my How to Write Long Copy That Makes Money a free try.

Naturally, I couldn’t make you this offer if everyone who viewed my short video asked for a refund. But to date nobody has, and I think you’ll want to keep it for years.

When you add everything up, you’ll agree that it’s a heck of a deal.

Without risking a dime, you can take 30 days to view my video, study my winning direct mail package, apply my copywriting formula to your projects, and see the kind of results you’ve been waiting for.

Then you can decide—on your own terms—if you want it's worth the money or now. It’s the same fair-and-square deal I offer all my clients.

How can you say no?

Click here download your copy. 

You have nothing to lose and everything to gain.

Sincerely,

Doug D'Anna

 

P.S As an added bonus, you'll also receive a free copy of my video companion guide that reveals:

 

• The master key to writing long copy.
• Why the strongest sales message sells between the lines.
• How to grab readers by the throat and walk them to the order form.
• PLUS new ways to think through your copywriting efforts, write winning headlines, and craft highly persuasive arguments. It’s yours to keep, even if you return your video.

It’s simply my way of saying “thanks” for taking the time to explore my techniques and putting them to work.

 

That way you can see my approach and put it to work for you at the lowest possible cost.