What makes you different and better?

That's the No. 1 question I pose to my clients.

What makes you different and better than anyone else?

If you can't answer that with specific reasons, then your emails, landing pages, and video sales letters will always fall on deaf ears.

That's because it's lacking confidence.

Confidence that you know what you are doing and that you can do the job AND—most importantly, deliver the results they are seeking.

I can tell you what makes me different and better.

• 38 years of writing everything from sales letters to emails, to video sales letters, magalogs, infomercials, and everything in between. 
• Over $100 million in subscription sales. 
• A track record for beating the control nearly 80% of the time.
• Created control packages that have lasted 10 years. 
• Coached close to a dozen A-list million-dollar copywriters.

I don't mention any of this to brag but only to show you how important being different and better is in promoting and defining yourself.

But what if you are starting out?

How can you be different and better with no track record or results?

Nobody said this was going to be easy—especially if you are pitching some big-name clients.

My suggestion:

Try your hands playing in the minor leagues with local smaller clients.

It's a win/win for both of you. 

You begin to build your portfolio and results; they get you at the beginning of your career.

Like getting a signed Tom Brady rookie football card when he was the backup quarterback for the Patriots.

KEY POINT: Turn the focus from past accomplishments to future value.

As you do, highlight your relevant skills, commitment to continuous learning, and emphasize your fresh innovative ideas and how your ideas can bring a fresh approach to challenges.

That's how I started out. 

I can tell you firsthand that your clients will appreciate your authenticity, proactive attitude, and may give you a shot.

All you have to do is build a narrative that captivates your audience and establishes a foundation for trust, setting the stage for your journey of success.

That's how I made it happen 38 years ago. 

That is how you can make it happen in 2024.

All good wishes,

Doug D'Anna

P.S. I don't know where you are in your copywriting career, but I do know this:

If you are stuck and don't know what to do next, my home study course may be exactly what you are looking for to build your business.

I'm sure you've seen me talk about it before. It's called "How to Sell Yourself as a Copywriter."

It not only gives you the same techniques I used to build my career but also guarantees you three clients in the next 90 days when you follow my program to a "T."

As part of a special 24-hour Christmas sale, you not only get it for half what others have paid but also full credit towards my private coaching.

So in a way, it's almost FREE! 

So what are you waiting for?

With my 90-day guarantee, you risk nothing when you put my time-proven methods to work for you.

Trust your impulse. 

Make 2024 your best year ever.

Grab your copy of "How to Sell Yourself as a Copywriter" today and see the difference it can make in your business and your life.  

You really have nothing to lose and everything to gain.

You'll be glad you did. I guarantee it.