📣 Calling Entrepreneurs, Offer Owners, and Marketing Agencies! 

Three Things NOT to Do When Hiring a Copywriter 🚫

1/ 🔍 Don't blindly trust their portfolio. The 20th draft may not reflect their true skills. Give a quick assignment to see their raw talent

2/ 🚫 Don’t Ignore Industry Experience: Familiarity with your industry ensures effective messaging.

3/ 📉 Don't Prioritize Cost Over Value: The most expensive copy is the one that's crap. Quality writing is an investment. Don't cut corners.

Remember, choosing the right copywriter is an investment in your brand's ultimate success.

Take the time to make an informed decision, and you'll reap the rewards in the form of compelling, effective content that resonates with your audience.

If you agree, please share this email with the decision-makers in your organization.

All good wishes,

Doug D’Anna

P.S. If you are currently looking for copywriting work, remember—this is what the people who want to hire you are you are thinking!

They want a real pro that can add a whole lot of ROI to their bottom line.

My “How to Sell Yourself as a Copywriter” action plan can help you do just that.

Click here for more information and a special Christmas discount.