Video Copywriting Hack No. 7: How to work once, get paid over and over again
Published: Fri, 08/25/23
If you've been following me for some time, then you know my mantra has always been, "work once, get paid over and over again."
I've been blessed to have written dozens of email and direct mail pieces that have done just that. Paid me over and over and over working just once.
You'll learn my secret in this video breakdown of my four-year control for Jon Markman's Trader's advantage.
As you'll discover, the secret to its success was simple.
Giving investors...
A simple methodology anyone could profit from in less than 10 minutes a week,
Verifiable proof the system worked,
A special introductory offer that guaranteed you 50% profits or you did not pay a dime.
This thing was MONEY!
TWO REASONS:
The email was not tied to any specific event. In other words, it was timeless, and
It offered everything--and I mean EVERYTHING--both new and seasoned stock and options traders were looking for: quick and easy-to-follow trades.
In other words, a plug-and-play/cut-and-paste trading system in which all the trader had to do was follow the system and make money.
And the track record (social proof) simply bore this out.
As you'll see in this video breakdown, I use a number of my techniques that drive the reader directly to the order form.
Cookie and the dog (Give them what they want)
The Jackson
Five (ABC, it's EASY)
Wizard of Oz (Walk them down the yellow brick road)
The MacGyver (Tell them EVERYTHING but the secret)
The copy makes it so effortless to make money, all you need was an internet connection and
the desire to grow 50% richer every month.
Here's the best part:
That's because as a trading letter I could prove beyond doubt this system worked at all times in all markets, regardless of inflation, volatility, or market collapse.
All in just
a "believable" 10 minutes a week.
I say believable because nobody buys unless they believe first.
Here's what made it so believable:
How I took a complicated process and made it so easy a kindergartner could trade and make money, and
How I targeted "regular investors" who simply wanted to add a few breakout trades to holdings to boost their returns.
My 100% risk-reversal strategy guarantee
That is something I want you so see.
That's because the way I wrote it I has
Jon Markman taking on the risk. As a results, couldn't help but do a swan dive to the order form because they simply could not lose
Especially when you see how I broke the cost to just $1.50 a day.
I can't wait for you to see it and steal a few ideas for your own promotions.
I would never release this one if I were still working because I stole so many ideas from this one I would not want to share it.
But now that I'm coaching and mentoring copywriters, I have no problem offering my swipes for sale so that others can benefit and profit from my successes.
In this video breakdown and accompanying PDF
you'll learn how to:
Create an evergreen email that could last for years
Target the internal wants and desires of your readers
Make getting rich as easy as rubbing your hands together
Place credibility
builders through out your email to give the reader confidence to buy without hesitation
Break the cost down to just pennies a day, by juxtapositioning the discount to the regular price
Apply my risk-reversal technique to your copy to boost conversions.
Tie the entire theme together from the subjection to the
call to action.
As you’ll see, together, the video breakdown and PDF are a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest value swipes in my collection.
As such, I
have priced this at a premium and limited its distribution, like an NFT, to 20 copywriters who can appreciate the power contained in this control-busting magalog promotion.
For these reasons, should you decide to acquire a copy, you must agree not to sell, copy, or distribute this in any way.
If you have always wanted to get
your hands on a high-performing email--and one that pays off like a broken slot machine, this would be it.
Once the last copy has been taken, I will take this offer down, and you will not have the opportunity to add this one to your library.
With over
21,000 followers, I expect all copies will be gone early Monday once I announce it on Twitter.
So if you are looking for a high-converting email THAT PAYS OFF LIKE A BROKEN SLOT MACHINE to add your swipe file, I would act on this now.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.