If you want to make the big bucks as a copywriter, there is one—and only ONE—thing you must learn how to do.

Learn how to sell high-ticket items right off the page.

I mean right off the page.

You’re not going for leads or to book sales calls.

No...

I'm talking not only about getting people to read your copy but also making them salivate like a dog for cookies and whip out their credit card to buy what you are selling.

My Success Story

I don’t mention this to brag, but this is how I generated over $100 million in sales for the world's top publishing companies and made millions of dollars along the way.

When you acquire this special skill set, my friend, you can make this kind of money today.

I have to admit, it is one of the greatest feelings in the world to see that your words, and your words alone, have moved a reader to purchase what you are selling.

Imagine getting royalty checks like these…

I want the same for you.

In today’s post, I'll share with you the same eight-step process you need that will lay the foundation for selling high-ticket items.

Let's get to it.

My Eight-Step Process to Selling High-Ticket Items

Understand the Buyer's Persona

Every product or service has its target audience. Mine were investors who subscribed to investment newsletters and trading services. People who want to get rich and are in search of the secret stock or system that will make them rich.

As a result, I knew who they are, what they need, their pain points, and desires. As a result, my copy spoke to them. They felt that each one of my promotions spoke directly to them, making them feel that I designed an offer just for them.

2. Highlight the Value, Not the Features

This goes way beyond benefits. 

You see, if someone is going to spend that kind of money, you must understand they are not buying a product or service. 

They are buying dreams and experiences. You must paint the picture in their mind of what that would look like…

Example:

No matter what you are selling, these are the same kinds of dreams that will move your your readers to do a swan dive to the order form.

3. Use Social Proof

As I always say, nobody buys if they don't believe. The best way to do that is to prove that what you are selling is going to deliver the outcome you are promising.

I’m not just talking about showing a bunch of testimonials or endorsements or track records, I’m talking about weaving all of that into a compelling story that moves your readers to believe that your copy delivers the goods.

My promotion for Hillary Kramer’s Inner Circle Pro did just that, and I will explain in a moment.

4. Craft Compelling Headlines

You might have the best sales copy in the world, but if your headline doesn't grab attention, nobody will read it. Your headline should be clear, convey a benefit, and evoke curiosity.

This is how my copy sold over $100 million of subscriptions to the high-end trading service.

This headline for Inner Circle Pro did just that--all while including social proof I mentioned earlier! 

5. You must have a great offer

And I mean a GREAT OFFER.

That offer for Inner Circle Pro was a great offer.

This is one thing copywriters simply do not understand.

Just because you can tell a great story, and get them to read your copy, if you don’t have a GREAT OFFER, they will never buy a $100 offer let alone a $1,000 one.

Here's a great offer that made me a mint in royalties: Get $11,294 to Cancel Your Subscriptions, Plus all Four Navellier Services Free.

I called this the The Godfather Offer, for reasons I will explain in moment.

6. Be a GREAT Storyteller

If you want people to give you $1,000 or more, you must weave a web that compels them to buy. My email promotion for Louis Navellier’s Platinum Growth Letter did just that.

All using a narrative approach that not only told a great story but placed the offer in the headline.
Get $11,294 to Cancel Your Subscriptions, Plus all Four Navellier Services Free

The copy told the story of exactly how the reader could do just that—and PROVED IT!

So it’s no wonder the first roll-out brought nearly 100 orders at a whopping $6,776 each. And we continued to roll out this piece over and over and over.

I made it so simple and effortless to buy, the reader could not say no!

Her's how to do it: 

7. Address Objections Proactively

Of course, nobody spends that kind of money if you can’t answer their questions proactively. This is where most copywriters miss the mark. They don’t answer every objection a reader might have.

If you want to rise to the level that makes you a high-ticket copywriter, you must learn how to address the objections your potential clients might have and address them in your copy.

By answering these objections, you're removing barriers between your prospects and the purchase, you'll see exactly how I did it in this multi-million dollar email. All using the techniques above with a whole lot fear of missing out (FOMO).

8. Create a Sense of Urgency

You can’t sell a high-end product without some kind of limited-time offer or deadline.

That $6,776 deal jumps to $11,294 if they do not act now. Nor would they get all the services FREE, as pointed out in the copy. My readers only had 24 hours to make a decision.

Talk about FOMO!

It is precisely that kind of sense of urgency that can nudge prospects who are on the fence to make a decision. Whether it's a limited-time offer, bonus, or a decreasing stock count, make it clear that they need to act fast.

My copy ensured that!

“Seriously—at $6,776 for a year’s membership, there’s no way we can afford to keep this offer open-ended AND refund our loyal readers for the costs of their past subscriptions.”
 

It was techniques like these that I repeated over and over and over, that made me one of the country’s highest-paid copywriters for selling high-end back-end deals.

The God Father of High Ticket Sales

This is why I call my approach to selling high ticket offers, The Godfather Offer of High Ticket Sales, as it merges all 8 points into one compelling high ticket offer. 

You'll find my best example of this in my email promotion for Louis Navellier's Platinum Growth Club I've been talking about here called, Get $11,294 to Cancel Your Subscriptions, Plus all Four Navellier Services Free

Frankly, I called it "The Godfather Offer" because it was so irresistible, buyers couldn't say no--week after week after week. 

How could the reader possibly say no?

They couldn't--thanks to my 'reason why' copywriting approach that spelled out line-by-line why this was a great deal for the client. 

This email was so powerful and profitable, that I never shared it before.

The reason was simple: I didn't want my competitors to use my winning formula against me. 

But now that I am retired, my next goal is to create a legacy of copywriting knowledge that proves that anyone can use my time-proven formula to create million-dollar marketing campaigns more effectively than any other copywriting method on the planet.

That's why I'm making this email available to small circle of my readers.

Specifically those copywriters who want to make the leap to selling high ticket products for thousands of dollars right off the page.

When you add a copy to your swipe file, you'll see exactly how I did it in this multi-million email that sold Louis Navellier's Platinum Growth Club. 

You'll discover how I: 

1. Walk the reader down the page line-by-line by simply explaining the math of this crazy offer
2. Show the reader why it's good business to refund $11,294 and give them all FOUR of his services FREE. 
3. Prove beyond doubt how this new service will have clients swimming in profits in 2012. 

All using the same 8-point formula I've listed above.

As you’ll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection. 

That’s why I’ve priced it at such a high premium and limited its distribution to just 20 copies. 

If you would like to add one of the most powerful short-form emails I have ever written to your swipe file, this would be it. 

Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library. 

With close to 20,000 Twitter followers, I expect all copies soon after I announce it. 

So if you are looking to up your high-ticket copy game, I would act on this now. 

So what are you waiting for? 

Click here to grab your copy before they're all gone. 

All good wishes, 

Doug D'Anna 

SPECIAL BONUS: 

In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.