Here's How I Wrote It, Why it Was So Successful, and How You Can Use This Swipe to Create Your Own $250k Launch Package
When it comes to launching a new product, there is no better way to do this than through expert storytelling.
My $250K launch package for the Cabot Dividend Investor did just that--told the story of an incredibly new investment income product that not only told you how it can pay you 14% on your money but also generate 326% in total returns.
As you'll see, the story reveals how the profit system was developed, who developed it, the big money it has generated, and why you could expect similar profits.
All in a believable way directed to past subscribers who knew the
publication, the editor, and were simply hungry for an income-focused investment advice from a source they could trust.
The master key to this promotion's success was explaining the how this new income system worked in plain English--and so simple even a kindergartener could
understand it.
And then connecting the dots to the kind of money this system had made others with social proof.
A few examples:
Diversified Energy Company, 458.86% total return, 15.14% yield on cost
Major Consumer Retailer, 66.12% total return, 3.86% yield on cost
Chemical Company, 126.84% total return, 5.54% yield on cost
Diversified Machinery, 277.66% total return, 6.00% yield on cost
Transportation Services, 335.78% total return, 8.42% yield on cost
Retail Discount Store, 139.57% total return, 3.30% yield on cost
Specialized Apparel, 217.28% total return, 3.76% yield on cost
Integrated Oil, 44.73% total return, 3.75% yield on cost
Transportation Services, 262.18% total return, 7.75% yield on cost
So not only could the reader understand the system, they could see the kind of BIG MONEY it offered new subscribers.
All backed up with testimonials from other investment advisors who
validated the system.
EXAMPLE:
“From what I’ve seen so far, IRIS is truly a revolutionary income approach—one that will give income
investors the same kind of advantage that our Optimo growth system has given growth investors.” Paul Goodwin, Emerging Markets Specialist, Chief Analyst, China & Emerging Markets Report.
Frankly, it doesn't get better than that--getting a testimonial from another investment advisory with their own publication.
Talk about validation!
Because this was a launch, we blended in personal, one-on-one,
exclusive benefits that would not be available down the road.
We did this by limiting the the number of new members, "To give you the kind of personal service that comes with this new approach."
I even took this one step further. I positioned this as a premium service.
So while other income letters were priced at $49, we charged double because I showed we offered 10x the value and profits.
And then I went on to paint the dream of what a reader could expect in the future.
EXAMPLE:
Should you join us...
$10,000 could become $42,500 while generating $1,400 a year in dividends… $100,000 could become $425,000 while generating $14,000 a year in income … and $1 million could turn into $4,250,000 while handing you a rich and rising $140,000—every year.
With my 100% no-risk, six-month money-back guarantee, how could the reader say no?
They couldn't and the $250K in launch revenues proved that it worked.
(By the way, that $250K was just the first time we rolled this out. We made an additional $250+K rolling it out updated versions year after year after year!)
When you add this sample to your swipe file, you'll learn how to:
Tell a complete sales story from headline to call-to-action
Establish credibility right from the beginning, in order to tell a believable story
Explain the profit mechanism. In other words, walk the reader through the profit system to show how it works
Back up your argument with verifiable proof. REMEMBER: Nobody buys if they don't believe.
And that's not even half of
it!
You'll also discover how to:
Write in a tone that exudes leadership and trust. As you read it, you'll see how to sell
virtually anything without sounding salesy.
Layer on the benefits so that as the reader reads the promotion the offer gets better and better.
Target readers where they are, in thoughts and terms they understand, and then use that to continue to draw them in.
Create value 10X more than what
the reader will pay for the service while charging a premium price.
Create a "can't lose, Godfather-like offer" that makes it virtually impossible for the reader to say no!
As you’ll see, it’s a copywriting lesson in and of itself, one of the prized samples of my work, and possibly one of
the highest-value swipes in my collection.
Considering you'll be getting one of my most valuable swipes and a complete video breakdown and PDF ($99 value) FREE, you'd be nuts to pass this one by.
This special launch price is good only for the next 24 hours.
After that time the price will revert to $199.
So what are you waiting for?
Once the last discount copy has been taken, I will take this offer down and you will not have the opportunity to add this
one to your library at this special low price.
With over 21,000 followers, I expect all $49 copies will be gone in the next 24 hours.
So if you are looking for a high-converting email to add your swipe file, I would act on this now.
In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown ($99 value) as to why it was so incredibly successful.
Meet Doug D'Anna
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
