If you want to write an effective advertorial that will encourage your readers to buy from you, this article is for you.
In it, I will share some tips and tricks I use when crafting an advertorial that generates sales.
I’ll cover how to identify a captivating story, connect the dots between the news story and what you’re
selling, and create a call to action that drives the reader towards making a purchase.
By following these steps, you can also create a great advertorial that sells.
Identify an Interesting News Story
One of the best ways to write an effective advertorial is to identify a current, interesting news story about a subject that is important to your prospects.
For example, since I
sell investment newsletters and trading services, I always scan the Wall Street Journal for interesting ideas that are important to investors.
I then use that insight to create a promotional news story, which serves as a Trojan horse that brings the reader in, but ultimately positions the investment newsletter editor’s experience and solutions as the way to make the reader
money.
Connect the Dots to What You Are Selling
The next step is to connect the dots between the news and the financial advisor’s solution.
I do this by showcasing the advisor’s background, past results, and how his
methodology has made investors money in a similar situation.
I also tease the reader about the new stocks that will make them rich to get them interested in continuing to read.
Create a Call to Action That Moves the Reader to Purchase
Once I have hooked the reader, I let them know they will get all the information about the “secret stocks that will make them rich” in a free report that I would like to send them.
I also let them know I can’t give them the names of those stocks in the advertorial because I don’t want the market forces to buy the stocks before they get this private
information.
The reader can only get the report when they accept a no-risk trial subscription to the newsletter I’m promoting. It’s a risk-free offer and the only way they will miss out is if they don’t accept the free report.
By following this simple formula, you’ll be able to deliver an advertorial to your clients that is
not only well-written and informative, but most importantly, persuasive and able to increase conversions and drive sales.
This simple formula is how my copy has generated over $100 million in sales and made me millions of dollars in royalties along the way.
There you’ll not only find 10 of my top selling advertorial-style emails, landing pages, and video sales letters but also dozens of winning headlines, leads,
transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.
Here’s the best part.
These are the same
samples I use with my $5,000 copywriting coaching students.
However, I’ve made it possible for you to read and use them for as long as you want for next to nothing-all part sneak preview of the kind of persuasive techniques I will teach you should you decide to join my program.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
