How to Stand Out in a Crowded Field of Copywriters 

If you are serious about taking your copywriting career to the next level, you must start thinking of yourself as the product. 

The reason is simple: That is what your clients and future clients are buying—you. 

Once you do this, my friend, you will see an exponential increase in the quality of your clients and the amount of money you will get paid. 

Here’s how to do it.

First and foremost, you have to be good. Yes, clients will hire you before you deliver any copy. 

But in order for you to win future business, you have to be good. 

If you want the BIG BUCKS, you need to be really good. In other words, you will need to stand out among the competition. 

If you have been following me for some time, you know I always talk about positioning what you sell as being "different and better" than anything else. 

To make yourself irresistible to new clients, it is you who needs to be different and better—to unleash your unique value.

With over $100 million in sales for the world's top publishing companies, this was easy for me to do. As a result, I became the go-to expert in my niche, standing head and shoulders above the competition. 

This time-tested approach not only worked well when I was writing copy for clients but also when I came to Twitter a little over a year ago.

I simply told my story that showcased my journey, experiences, and transformation as a copywriter. 

Sharing how I discovered my passion, overcame challenges, and honed my skills helps me connect with clients on a deeper level. 

Of course, it's one thing to win clients. 

It's another thing to win a reputation. 

To do this, you must always deliver consistent quality, meet deadlines, and exceed client expectations. 

When you do this, your clients will be your biggest fans. They will want to book all of your time and keep you working on their projects because you simply deliver over and over.

By understanding that you are the product, you are in a great position to make yourself an incredibly sought-after commodity that resonates with clients. 

If you follow me on this, I guarantee you will stand head and shoulders above others in your field, fueled by the power of being the ultimate product—YOU—the exceptional copywriter clients can't resist.

If you could use some help developing your unique selling proposition, my monthly mentoring service could be right for you.  

Together, we can work on developing lead flow strategies, outreach and sales-- and most important--positioning you as the go-to resource in your niche. 

Pick a time HERE and we'll get started. 

DD