MY PRO COPYWRITING TIP 
For Bonding With Clients

Use my CARE framework.

Ask about...

C - Connections (Family and friends)

A - Ambitions (Occupation - their job or business)

R - Recreation (What they do for fun)

E - Endeavors (Dreams and goals)

Bonding over these topics can sustain a relationship for years.

I would know.

I have been able to foster genuine bonds that have led to long-term relationships with leading publishing companies in America.

All thanks to the CARE Framework.

You see...

Showing an interest in your clients' personal connections makes you more than a vendor. It makes you a confidant as well.

This is how you build a foundation of trust and mutual understanding.

Another aspect I explore is my clients' ambitions in their occupation or business.

I inquire about their professional journey, goals, and challenges they face. Showing genuine interest in their ambitions conveys that I am invested in their long-term success. 

This shared understanding helps me align my copywriting efforts with their objectives, resulting in shared successes we can all celebrate. 

Not only that, it has allowed me to grow with an individual in their career. 

There have been more than one marketing assistant that I have profited from as they rose the ranks from assistant to marketing director to VP and SVP.

It all comes down to getting to know someone outside of their day-to-day grind.

This is why I ask about their hobbies, favorite pastimes, or the activities they enjoy during their leisure time.

Engaging in conversations about their recreation humanizes the relationship and opens doors to finding common ground. 

I can tell you this first hand: That sharing similar interests creates a stronger connection and a sense of camaraderie than just talking business.

One final note: 

Just like you, your clients have dreams and goals too. 

Sharing your visions of the future is just one more way you can bond with your clients.

By doing so, you become more than a copywriter; you become a trusted partner on their journey and maybe even a friend.

All by demonstrating a sincere interest in my clients' lives beyond the scope of my work.

REMEMBER: 

People love to do business with those they like and trust. 

Showing a true interest in them not only strengthens the professional relationship but also fosters a sense of trust, mutual understanding, and camaraderie.

This is how I built three-decade relationships with leading publishing companies in America by simply asking about:

C - Connections (Family and friends)
A - Ambitions (Occupation - their job or business)
R - Recreation (What they do for fun)
E - Endeavors (Dreams and goals)

In fact, I would say my CARE framework is one of my most powerful sales tools.

I believe this is what had made my How to Sell Yourself as a Copywriting course so popular--as it just isn't all about selling clients but bonding with them--over the long term.   

At the end of the day isn't that what we are all looking--mutually beneficial long term relations relationships?

My CARE framework has done just that for me.  

I guarantee that it can do that for you too! 

All good wishes,

Doug D'Anna

P.S. To see how you can integrate my CARE FRAMEWORK into you new business outreach, I invite you to check out my How to Sell Yourself as a Copywriting course. 

Together, they can not only help you find more clients but keep them for decades as I have. 

Click here to learn more.