In my three-decade-long journey as a copywriter, I have witnessed marketers, offer owners, and entrepreneurs invest over $1 billion in direct-response copy that fails to generate results.

If they had subjected their copy to my four-point test, the majority of those promotions would have never seen the light of day.

This is why the world's top direct marketers make more from my landing pages, emails, and video sales letters than they do from 9 out of 10 copywriters.

$100 Million in Sales in 30 Years

Throughout my career, I have dedicated myself to refining a formula that consistently outperforms competitors, propelling businesses to extraordinary success.

By combining extensive research, meticulous evaluation, and a deep understanding of the human psyche, I have developed an innovative approach that has stood the test of time.

From the days of sales letters to the era of direct mail packages, email promotions, landing pages, and video sales letters, I have witnessed the evolving marketing landscape.

And my Million-Dollar Copywriting Formula has not only kept pace with these changes but has surpassed industry standards, beating the control an impressive 77% of the time over three decades and generating well over $100 million in sales. 

The Difference That Makes the Difference

What sets my approach apart is my unwavering commitment to evaluating test results and conducting thorough research. 

This dedication has consistently delivered outstanding results for a diverse clientele, leading to multi-million dollar promotions and the satisfaction of countless customers.

This is why my Million-Dollar Copywriting Formula continues to beat the control year after year after year.

My complete list of clients and controls proves just that.

• Agora
• Aftershock Report
• Asia Edge
• Blue Chip Growth
• Cabot Dividend Investor
• Cabot Growth Investor
• Cabot Options Trader
• Cabot Small-Cap Confidential
• Cabot Stock of the Week
• Cabot Top Ten Trader
• Cabot Marijuana Investor
• Cash Machine
• Charles Payne's Smart Investing
• China Strategy
• Emerging Growth
• Forbes Dividend Investor
• Forbes Gilder Technology Report
• Forbes Nanotech Report
• Forbes Oberweis Report
• Forbes Wireless Outlook
• Forecasts and Strategies

And that's not even half of them...

• Street Authority
• Tech Investing
• The Complete Investor
• Trader's Advantage
• 24-Hour Cash Flow Miracle
• The Ultimate License to Print Money
• Utility Forecaster
• Wall Street's Best Dividend Stocks
• Wall Street's Best Investments
• Health & Healing
• High-Profit Stocks
• High Yield Investing
• Hilary Kramer's Absolute Capital Return
• Hilary Kramer's Game Changers
• Hilary Kramer's Value Authority
• Hilary Kramer's 2-Day Trader
• Hume Money Files
• Investors' World
• Matt McCall's Investment Opportunities
• Money Map Press
• Natural Prescriptions for Women
• New Mineral Cures
• New Science of Getting What You Want
• Next Generation of Natural Cures
• Personal Finance
• Platinum Growth
• Prevention Health Books
• Private Stock Briefing
• Profitable Investing
• Quantum Growth Quantum Wealth System
• Real Wealth Report
• Recurring Riches
• Retirement Letter S
• Scarcity & Real Wealth
• Secret Vitamin Cures That Work
• Smart Money with the Dolans

This inside intelligence has become the core of my success—proving beyond doubt that there is no substitute for the scientific method.

The Secret to My Success Has Been Scientifically Proven

All four of my measurements of success have been tested in hundreds of head-to-head copywriting tests.

The results have given me an insider's edge on the uniqueness of the headline, the interest appeal, how well it builds desire, and how effective the offer and the call to action are.

For an email, landing page, or VSL to make it from my computer to the masses, it must score high across all four of my model variables. Those that rank the highest get sent out.

Those that don't get rewritten over and over and over.

My multi-million dollar controls prove that it works.

• Tax Bomb to Blindside US Investors
• Can India Stop China?
• Have Oil Stocks Finally Had It?
• Greatest Stock Shock in 70 Years
• The Paper-Thin iPad
• Politically Incorrect Doubler
• 50% Richer in Six Months or Free
• How to Buy Amazon for $100 a Share
• $6 Canadian Oil Stock to Hit $15 by Friday
• Ride the Robot Car to Retirement Riches
• The Great Inflation Surprise
• One Nation Under China Backroom Drug
• Deal to Deliver Your Next Double
• 91 Powerful Vitamin Cures that Work

It is precisely this tested and proven approach to copywriting that has consistently rewarded my clients with many multi-million dollar promotions, including:

Give Me 90 Minutes and I'll Teach You My System

My 90-minute instructional video Breakthrough Copywriting lays out the foundation of my Million-Dollar Copywriting Formula, how it works, and how you can apply it to your next email, direct mail package, or landing page.

Everyone who writes or supervises copy owes it to themselves to watch it.

Once you see the foundation for my Million-Dollar Copywriting Formula, you will understand why it continues to beat the control over and over.

You will learn:

• How to create direct-response marketing promotions that resist fatigue and are easy to improve.
   
• The importance of putting the customer's needs at the forefront, allowing you to connect on a deeper level.
   
• Techniques for writing irresistible headlines and compelling body copy that outshine your competition.
   
• Unveiling the hidden creative challenges that can hinder success and providing innovative solutions to overcome them. 
   
• Seven time-tested creative themes that continue to captivate and inspire action.
   
• The six-point Bridge to Your Breakthrough methodology—an indispensable foundation for the Million-Dollar Copywriting Formula. Strategies for transforming winning, market-proven ideas into powerful, profit-generating campaigns that stand the test of time.
   
• The crucial role of proof points in closing sales, highlighting their significance alongside attention-grabbing headlines.
• How to identify compelling themes and write in a way that genuinely addresses your readers' problems.
   
• Collaboration strategies for copywriters, creative directors, and marketing managers to gain a competitive edge collectively.

In addition, Breakthrough Copywriting includes an actual case study highlighting a specific campaign where a struggling publication experienced a 300% increase in sales after implementing my Breakthrough Copywriting continual testing science-based methodology.

Together, the case study and the testimonials (below) from satisfied clients demonstrate the proven track record and tangible benefits of adopting the Breakthrough Copywriting methodology.

"I wish I had had this when I started writing copy. I would have bypassed years of trial and error." - K.S.

"I learned enough new things to make this offer well worth the investment. Hearing a couple of the more advanced topics explained out loud in the author's own words, versus slogging through a book or training manual, was extremely helpful." - Jeri. J.

"I paid $2,500 for a big financial publisher's copywriting course... and got far more from these timeless lessons. It's like a complete copy course in a single video." - Kevin D.

"One of the best copywriting presentations I've ever seen, and I've seen them all. I picked up so much great information, my head was spinning." - G. White.

That's what makes my 90-minute Breakthrough Copywriting seminar different—and perhaps better than any online course you could take.

There are no lengthy books to read or exhaustive workbooks to complete. This concise and transformative journey is carefully crafted to provide maximum value in minimum time.

A Price That Is More Than Fair

When I delivered this private seminar in 2007, members of this exclusive group paid $350 to join this organization and attend my 90-minute workshop.

The reason was simple.

I had developed a reputation as one of the top copywriters in the world, beating the control by over 77% while generating millions of dollars for leading publishing companies including

 

• Cabot Heritage,
• Eagle Financial Publishing, 
• Forbes,
• KCI Communications,
• InvestorPlace,
• Lombardi Publication,
• Men's Health, and Prevention
• Health Books.

As a result, the room was packed with copywriters, publishers, marketing directors, and product managers eager to learn the secrets of my copywriting success.

My ultimate goal was to create a mini-course on breakthrough copywriting that someone could absorb in minutes and make work the same day.

• No books to read.
• No workbook to fill out.
• No assignments you need to complete.

To give attendees what I call "walk away knowledge" they can take back to their computers and start implementing.

That's because the priceless strategies that took me years of trial and error were revealed in easy-to-swallow bites of information they could run with immediately.

So how much is all this going to cost?

Over the years, I have had several copywriters credit the simple formula I presented in that speech for their incredible success in copywriting, for which I am forever grateful.

Together, they credit the concepts, sentences, and offers I presented in this one 90-minute presentation as crucial to their success.

When you consider that the information I'm going to share with you has helped me create one of the most persuasive copywriting formulas on the planet, you would think I would charge you a fortune to own a copy.

Especially since I would charge over $1,000 to give the same workshop today.

That's why I think you'll be pleasantly surprised at the special price that I will be offering you today.

Because my goal is to leave behind a legacy of copywriting knowledge that proves that my Million-Dollar Copywriting Formula is one of the most persuasive on the planet, I am offering copies to my readers and followers for just $99.

That's a steal of a deal when you consider you'll be getting the foundation of information I teach in my $5,000 copywriting coaching course, including how to:

• Craft magnetic headlines and persuasive body copy that outshine your rivals and leave a lasting impact.
• Recognize the indispensable role of proof points in sealing the deal, expertly harmonizing them with attention-grabbing headlines.
• Unveil and conquer hidden creative hurdles, paving the way for unprecedented success with ingenious solutions.
• Embrace seven timeless creative themes that consistently captivate and inspire decisive action.
• Collaborate synergistically with copywriters, creative directors, and marketing managers to fortify your competitive advantage as a collective force. Prioritize the needs of your customers, forging profound connections that transcend mere transactions.
• Embrace the transformative power of the six-point Bridge to Your Breakthrough methodology, the bedrock of the Million-Dollar Copywriting Formula.
• Master the art of creating direct-response marketing promotions that resist weariness and are easily enhanced for optimal performance.
• Discern compelling themes that authentically address your readers' challenges and write with profound empathy.
• Unleash winning, market-proven concepts and convert them into commanding, profit-generating campaigns that withstand the test of time.

All in 90 minutes!

These Two Bonuses Make It Almost FREE!

1. As part of a special 24-hour offer, you'll also receive a FREE copy of one of my favorite million-dollar copywriting controls that I'm not offering anywhere else. 
   
   It's called "$22 Biotech Stock to Hit $44 Buy Before Friday." This email promotion sold a $995 trading service and served as a base message for many of my most profitable emails over the years. 
    
2. If, after watching this video, you would like to join my coaching program, you will receive FULL credit for the price you paid!

When you consider that I sell my individual swipe files for as much as $199, you can see that what you are looking at is a better than FREE offer.

Again, there's just one catch.

I'm only including the FREE swipe for those who act within 24 hours.

As you'll see, this offer comes straight from your Breakthrough Copywriting video.

You see...

The copywriter who make the most money is the one that moves his readers to buy right now... and not to just think about it.

While you are welcome to think about this special offer for as long as you want, you'll need to grab a copy of Breakthrough Copywriting in the 24 hours if you'd like to add a FREE copy of "$22 Biotech Stock to Hit $44 Buy Before Friday" to your swipe file.

So what are you waiting for?

Download your copy of Breakthrough Copywriting tonight and put my time-proven formula to work for you now.

Remember, this offer with the added bonus of "$22 Biotech Stock to Hit $44 Buy Before Friday" is only available for the next 24 hours.

No matter what you decide, you'll still receive a full credit of $99 towards my one-on-one coaching when you decide to join that program.

So, is it a deal?

I hope so because you are just 90 minutes away from using my Breakthrough Copywriting system to increase your sales and conversions.

Click here now.

All good wishes,

Doug D'Anna