How a 67-Year-Old Retiree Makes Six Figures Tweeting From His Hot Tub and How You Can Too!
Published: Wed, 05/17/23
When I decided to retire in April of 2022, I had no idea what I was going to do with my
time—other than go to jiu-jitsu at lunch.
After years of honing my craft and achieving success, my plan was to enjoy a more relaxed lifestyle. Getting up in the morning, jumping in the hot tub, and heading out to the gym. The last thing I was thinking of was
writing.
I thought perhaps maybe I would create a coaching program. I would coach whoever found my website. It wasn't really something I planned to market.
Little did I know that a chance encounter would reignite my passion and propel me to new heights.
Here's what
happened…
It all began when an aspiring copywriter from Scotland found my website and signed up for my coaching program. He had heard of my reputation and wanted me to coach him. He was great!
Little did I know that this one coaching student would prove to be a turning point in my professional journey.
Grateful for the knowledge and experience he gained, he took to Twitter to express his appreciation and recommend me to his followers.
To my surprise, overnight, my Twitter following experienced a significant surge. From a modest 200 followers that I did nothing with, my count doubled to 400. Intrigued by this unexpected
growth, I reached out to him to understand the cause.
His response resonated deeply with me: "Doug, Twitter is money. You have to be on it. No one on Twitter has your level of experience. Start sharing your knowledge, creating products, and offering courses. It's time
to make your mark."
I said, "Really," about six times to which he said, "Yeah" six times.
Empowered by his words, I decided to embrace this new opportunity. From the comfort of my hot
tub, I began crafting and sharing daily platitudes—short, insightful messages that resonated with my growing Twitter audience.
Alongside these platitudes, I offered samples of my copywriting work, showcasing my expertise to a wider audience.
As my following grew, I caught the attention of influential figures within the Twitter Money community. They started following me, recommending my work, and amplifying my message. With each new recommendation, my follower count skyrocketed—from 400 to 800, then to an astounding 5,000 almost overnight.
The increasing recognition led to more copywriters seeking my coaching services. They were drawn to my wealth of knowledge and the success I had achieved throughout my career. Eagerly, they sought my guidance to refine their own copywriting skills.
Simultaneously, I seized the opportunity to monetize my growing influence by not only selling my copywriting samples but also creating instructional videos and selling them to a broader audience. As my following grew, so did the demand for my expertise, as aspiring copywriters and businesses alike recognized the value of my proven techniques and persuasive messaging.
Today, my Twitter community has surpassed 20,000 followers.
From the comfort of my hot tub, I continue to send out my daily platitudes, inspiring others and offering glimpses into my exceptional copywriting prowess.
Twitter has become a platform for sharing my knowledge, connecting with fellow copywriters, and generating substantial
income.
As I wrap up my morning hot tub routine, I head to the gym with a renewed sense of purpose.
Through my journey on Twitter, I have transformed from a retiree into a respected global industry leader, earning a six-figure income working no more than a few hours a day—if you can even call it work.
All by sharing my expertise with a global
audience.
I don't know where you are in your copywriting career, but I do know this:
You never know where your inspiration is going to come from. By heeding the
recommendation of my student, I expanded my online presence and reignited my passion for sharing knowledge.
My journey showcases the immense potential of personal branding, digital platforms, and the power of mentorship in driving professional success.
If you're sitting on a wealth of knowledge and expertise, don't underestimate the impact you can make. Embrace social media, leverage your skills, and dare to share your insights with the world. You never know how far it can take you.
So, hop into your metaphorical hot tub and
start crafting your own path to success!
Let your words resonate, your expertise shine, and your following grow. The possibilities are endless when you harness the power of social media and combine it with your unique skills and experiences.
It's time to make your mark, just as I did, and show the world what you're capable of. The digital realm is waiting for your story, your insights, and your expertise. So, dive in and let your journey unfold, tweet by tweet, as you build a thriving community and a prosperous
career...
To help you kick-start your online career I created an e-book that lays out the simple path that I have taken. I call it Instant Guru: How to Establish Yourself as an Online Expert in 30 Days or Less.
In it, I will show you how you can do the same thing--how you can establish yourself as a thought leader in your field so that you can grab all the benefits of becoming one and the money that comes with it.
Including how to…
Stand out in a crowded marketplace and become an instant guru in your field.
Identify your niche and assess your strengths and weaknesses to
establish yourself as an expert.
Create high-quality content that provides real value to your audience and showcases your expertise.
Network with other experts in your industry to build relationships and become part of the community.
Leverage social
proof to build trust and credibility with your audience and showcase your credentials and achievements.
Seek out opportunities to speak at events, participate in interviews or podcasts, and collaborate with other experts to take your expertise to the next level.
Stay up-to-date on the latest trends and developments in your field
with the strategies outlined in this ebook.
Save time by following proven strategies for accelerating the process of becoming an expert in just 30 days or less.
Achieve greater success and attract more clients with the knowledge and skills gained from this ebook.
By following these steps, you can become an instant guru in just 30 days or less
SPECIAL BONUS:
As part of a special bonus, you'll receive a FREE copy of my personal motivational self-promotion swipe file.
Featuring my 7 best-selling self-promotion direct mail promotion and landing pages that established me as the expert in my field.
Not only will you see the steps you can use to become the instant guru, but you'll also be able to use my framework to establish yourself as a guru!
I've made it so simple.
All you have to do is study my steps, follow my approach, and then personalize it by inserting your own story and product.
Together
you'll learn how to:
Use the Hero's Journey to position yourself as an expert in any field
Build your credibility by simply telling your story
Expand your Unique
Selling Proposition in a way that attracts readers at first sight
Use testimonials throughout, seamlessly supporting the letter copy
Make success as simple as rubbing your two fingers together
Regularly $350--yours FREE with the purchase of Instant Guru: How to Establish Yourself as an Expert in 30 Days or Less
Together, they will show you how to not only but also make $10,000 a month or more using your new social
media presence.
SPECIAL PRICE FOR MY SPECIAL FOLLOWERS
Considering that I sell my Motivational Swipe file for $350 and my other ebooks for $199, you would think I would charge you $549 for this combined set.
As one of my Twitter, Gumroad, and A-List followers, you're not going pay anything near that. That's
because I consider you a part of my copywriting family.
As such, I would like to offer you the family discount.
I think you'll consider that a steal of a deal considering you'll get my complete e-book, action plan, and a copy of my self-promotion materials that sell for $350!
Of course, as always with Doug D'Anna, there's just one catch.
This special family pricing is just for the next 24 hours.
After that the price will revert to $549.
I specifically set this up this way to appeal to those who are ready to take action.
You see...
If you plan to just kick this around for a while, chances are you would not take advantage of the knowledge
I will share with you.
However, if you do understand the power the social media marketing offers you, combined with your experience, then you will jump on this discount to learn how I created a six figure retirement income tweeting from my hot tub before I headed out
to the gym.
Trust me when I tell you this:
The opportunities to turn monetize your expertise online
are waiting for you!
So what are you waiting for?
REMEMBER: Every day you wait is another dollar that will go to someone else.
My new e-book Instant Guru: How to Establish Yourself as an Online Expert in
30 Days or Less and swipe file can help show you how to monetize your experience as I have.
P.S. If you have read this far and are sitting on the fence, please remember this:
Remember, age is just a number, and
retirement doesn't mean the end of your professional journey. Embrace new opportunities, adapt to the digital landscape, and become an inspiration to others who are eager to learn from your wisdom.
The hot tub may be a symbol of relaxation, but it can also become the
birthplace of your online success. Jump in, share your knowledge, and let the world be amazed by what you have to offer.
You never know, you might just find yourself making six figures, all while tweeting from the comfort of your hot tub.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.