If you're serious about elevating your copywriting skills, this special message was written specifically for you. 

In my world of selling subscriptions to investment newsletters and trading advisories, the secret to success hinged on making your copywriting valuable. 

The key was to incentivize the reader to engage with every single word.

I accomplished this in two ways - through education and by offering valuable information, irrespective of whether they made a purchase. 

This approach served two purposes:

1. It established trust in the information provided.
2. It encouraged them to continue reading my emails, eventually leading to a subscription, as they could recognize and appreciate the value they were receiving.

The process began with integrating educational content. 

 

This education took the form of evaluating the overall investing environment, forecasting potential outcomes, citing past instances where investors made money, and eventually connecting the dots to reveal the secret stock that could make the readers wealthy.

By doing this, I was subtly building a bond with readers, empowering them with the knowledge and confidence they needed to invest in the "next big thing." 

I accomplished this by narrating stories about stocks, macro and microeconomic events, and political happenings. 

These stories evoked emotions and connected on a level deeper than merely selling an investment newsletter for $5,000 a year.

When your email, landing page, or video sales letter offers

 genuine value, it transcends a mere sales pitch - it becomes a win-win for your prospect. 

They gain knowledge, build emotional connections, and enjoy peace of mind, knowing they can trust the information you provide.

They're purchasing much more than a list of stocks to buy; they're investing in "a trusted hand to hold onto" in the investment markets. 

By educating and empowering your prospects, you ease their path to purchase whatever you're selling, ensuring they perceive their purchase as a wise and fulfilling choice even before they buy from you.

When you transform your email, landing page, or video sales letter into a source of education and enrichment, you offer consumers more than just a sales pitch. 

Instead, you guide them on a transformative journey filled with knowledge and emotional satisfaction that ultimately leads to a sale. That's the greatest value your advertising piece can offer.

I can't stress this enough:

By offering education, building emotional connections, and showcasing long-term value, I was able to turn my investment newsletter promotions into a valuable experience for prospects, which translated into millions of dollars in royalties for me.

It was never merely about selling an investment newsletter or trading advisory; it was about providing a gateway to financial growth.

And that, my friends, is the true value of advertising and why 'educate to empower' is such a powerful concept.

All good wishes,

Doug D’Anna

P.S. Don't miss my next post, I'll dive deep into the world of applied learning in copywriting.

In it I will explain how you can take your theoretical knowledge and translate it into practical, real-world applications.

To make sure you don't miss this, CLICK HERE to add your name to my Million-Dollar Copywriting Formula email list.