How to Master the Art of Teach and Tease: My Time-proven Formula for High-Level Copywriting
Published: Thu, 07/20/23
Over the past three decades, I have harnessed the power of the teach-and-tease to successfully sell millions of dollars' worth of subscriptions to investment
newsletters and trading services.
Here's how it works:
I provide comprehensive information about a stock that leaves investors eager to own this wealth builder.
To make a compelling case for owning the stock, I present critical data
points such as:
Revenue and Sales Growth
Earnings per Share (EPS)
Price-to-Earnings Ratio (P/E)
Dividend Yield
Debt-to-Equity Ratio
Market Capitalization
Return on Equity (ROE)
Cash Flow
Competitive Landscape
Industry and Economic
Trends
It's as if I were personally meeting with clients, pitching them on adding this stock to their holdings.
However, I purposely exclude the name and
stock symbol of this incredible money maker.
That's where the art of the "tease" comes in.
To access that exclusive information, individuals must purchase a
subscription to the investment newsletter and trading advisory, creating a sense of curiosity and desire.
In my successful email promo "Back Door Drug Deal to Deliver 860% Earnings Growth!" I demonstrate the
power of the teach-and-tease strategy.
My copy got readers captivating for the opportunity, just like a dog craving a cookie.
This simple but powerful approach has generated thousands of orders for $995 newsletters as well as $5,000 trading services.
All by educating
the reader about the opportunity but never revealing the name.
The prospects simply ate this up every time we rolled it out until it fatigued or the advisor no longer recommended this stock.
Then I would simply change the stock and roll it out again.
You see, the information on the stock was simply the first seven paragraphs or so. The balance was boilerplate copy I created.
So I would replace "Back Door Drug Deal to Deliver 860% Earnings Growth!" with another stock story like "Coming Soon, The Paper Thin iPad" or the "Politically Incorrect Doubler."
Because three-quarters of the entire email was boilerplate, I could turn around a promotion quickly because I didn't have to rewrite the whole thing.
Cha-ching.
Which is how I could write faster and deliver better results than my competitors. So much better, my client stopped hiring other writers and awarded me the franchise.
Of course, I never shared this secret before because I was actively competing in the Super Bowl of copywriting.
But now that I'm retired, my goal is to teach up-and-coming copywriters my Million-Dollar Copywriting Formula so that they can enjoy the success that I have enjoyed.
Working from home.
Writing email copy for a
living.
Getting paid like an author.
Taking my kids to and from school.
Coaching them in sports.
Going to Jiu-Jitsu at lunch.
Having dinner ready for my wife when she got home from work.
None of
that would have been possible if it weren't for my tease and teach formula, which allowed me to work once and then get paid over and over again.
That's why I have decided to release my "Back Door Drug Deal to Deliver
860% Earnings Growth!" to my students and readers, as it's a great example of my" teach and tease" formula brought to life in a short-form email.
By adding this promotion to your swipe file, you'll be able to see how I did it in this 500-word
email!
In this email, you’ll see how I bring in the credibility of the publication and the knowledge of the author as I both teach and tease the reader down the page.
I used this same "teach and tease" format, headline, transitions, and call to action in dozens of short-form emails with incredible results.
As you’ll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection.
If you would like to add one
of the most powerful short-form emails I have ever written to your swipe file, this would be it.
That’s why I’ve priced it at such a high premium and limited this release to just 20 copies.
Once the last copy has been taken, I will take this offer down, and you will not have the opportunity to add this one to your library.
With over 20,000
Twitter followers, I expect all copies will be gone early Monday once I announce its release.
So if you are looking for a high-converting email to add to your swipe file, I would act on this now.
In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
Meet Doug D'Anna
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.