Take it from me, promoting your copywriting service is like navigating a CRAZY MAZE, man.
You wanna showcase your expertise without sounding like an obnoxious BRAGGART.
Today, I'm gonna dive deep into some KILLER STRATEGIES to promote your business or service with AUTHENTICITY and GENUINE STYLE, all by KEEPING IT REAL and HIGHLIGHTING YOUR STRENGTHS while staying true to yourself.
KEY CONCEPT: FOCUS ON VALUE
LOOK, when it comes to promoting yourself, you must avoid self-centered BRAGGING, man.
You must, and I repeat, MUST, focus on
the VALUE you bring to the table.
Show people how your product or service can change their lives, solve their problems, or fulfill their needs.
Paint a picture of the INCREDIBLE BENEFITS you offer and let them know why they can't live without it. It's all about giving them something they can't resist—that is YOU.
PROVE IT
It's an old saying—it ain't BRAGGING if it's
TRUE.
Here's how to do it: Share testimonials, case studies, or success stories from
SATISFIED CUSTOMERS or clients.
Let everyone know YOU ARE THE REAL DEAL.
When your prospects see how others are making MONEY HAND OVER FIST from your copy, they can't help but take notice. Those positive reviews are like GOLD, baby!
They build TRUST and prove you're the real deal.
EDUCATE AND ENTERTAIN
Over the years, I have found the best way to promote yourself as the solution to their needs is to both EDUCATE and ENTERTAIN your prospects.
Here's how to do it:
Share VALUABLE and INFORMATIVE CONTENT that makes people think,
"This guy knows his stuff!"
I encourage you to follow my lead through BLOG POSTS,
ARTICLES, PODCASTS, VIDEOS, or EMAIL LETTERS like this one.
Over time, you can become the GURU they turn to when they need guidance. EDUCATE 'EM, ENTERTAIN 'EM, and get 'em reaching for the phone to call you!
STAY HUMBLE
Don't let the BIG WINS go to your head. Not every one of your promotions is gonna be a HOME
RUN.
You are always gonna have a WIN-LOSS RATIO. In my business, if you can beat the control 25%, you're a WINNER. 50% of the time, you're BARRY BONDS.
Don't be afraid to share your flaws.
Everyone knows NOBODY IS PERFECT. Don't be afraid to admit it. HUMILITY goes a long way, and you can turn that into more work than beating your chest about how good you are.
LISTEN!
When you finally get someone on the phone, always LISTEN to their needs, share GENUINE STORIES, and respond from the HEART. Show them you care about their success.
Work to build REAL CONNECTIONS based on TRUST and RESPECT.
My mantra has always been, "LET'S GET RICH TOGETHER."
By focusing on your VALUE, EDUCATING and ENTERTAINING your prospects, you'll be a PROMOTION
MACHINE without ever sounding like a BRAGGING FOOL.
All good wishes,
Doug
P.S. If you are serious about promoting yourself as copywriter, I invite you to check out my " Ultimate Self-Promotion Swipe File." It includes featuring my 7 best-selling self-promotion direct mail promotion and landing pages using my Million Dollar Copywriting Formula!
Not only have these promotions put me on the map as one of the world's top copywriters, but have helped to make me millions of dollars along the way.
As you'll see, it's the perfect swipe file for copywriters, coaches or mentors looking for a goldmine of ideas to promote themselves and develop a solid Unique Selling
Proposition (USP) without the kind of braggadocio that turns prospects off.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
