Please--whatever you do--steal every headline, subhead, transition, and call to action from this magalog I wrote 27 years ago.

It's the perfect example of getting your readers to do a swan dive to the order form--all using my time-proven "cookie and the dog" copywriting concept.

If you're not familiar with my "cookie and the dog" copywriting approach, it's quite simple really.

If you have a dog, it's sitting next to you. When I pull out a cookie, it's sitting next to me.

Who's your daddy now?

You don't have to be a copywriting expert to know why this concept is so powerful.

 

The dog comes running for a cookie. You didn't have to sell them on that. They wanted it.

 

That's what makes this promotion so powerful and why the readers did a swan dive to the order form!

Tax savings is the one cookie tax-payers come running for!

This tax-saving promotion has dozens of tax-saving cookies.

As you'll see, every single headline, subhead, and transition walks them directly to the order form.

A few examples you'll find inside:

• 3 Easy Ways The Rich Gets Richer--and You Can Too!
• How to Turn Your Company Car Allowance into $1,152 Tax-Free Money
• How to Increase Your Take-Home Pay by $500 a Money

This is why readers did a swan dive to the order form and I made a killing!

I don't know if you write about taxes or investing, but I do know this.

You'll see my Million Dollar Copywriting Formula at work, in virtually every subhead, paragraph, and transition as I walk you to the order form using all of my time-proven transitions.

• The reason is simple...
• As my readers will tell you...
• As you’ll see...
• And that’s just the tip of the iceberg...
• When you add everything up...
• A golden opportunity you simply can’t ignore...

As you’ll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the most powerful swipes in my collection. 

That’s why I’ve priced it at such a high premium and limited its distribution to just 20 copies.

If you would like to add to see how I get readers to do a swan dive to the order form, this is one swipe I would add to your library right away.

Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library at my special July 4th price.

With over 20,000 followers, I expect all copies will be gone early Tuesday once I announce it on Twitter.

So if you are looking for a great "cookie and the dog" direct mail promotion to add your swipe file, I would act on this now.

So what are you waiting for?

Click on the link above to grab your copy before they're all gone.

All good wishes,

Doug D'Anna

SPECIAL BONUS:

In addition to receiving a PDF of this incredible short-form email, you'll also receive a short video explaining my cookie and the dog copywriting concept so that you can put it to work on all of your emails, landing pages, and VSLs.