Expert Copy Critique: Enhance Your Conversions Today
I can sense your frustration.
It's evident that you've poured your heart and soul into your copy, tirelessly rewriting it over and over again. You've sought opinions from your loved ones, shared it with anyone who would listen, yet you're still unsure if your copy truly hits the mark.
Maybe you've even tested it extensively, only to find it lacking in conversions. Is it the headline? The angle? The close? The offer? The uncertainty is eating at you, and you're at a loss for what to do next.
Are you considering banging your head into a brick wall, starting from scratch, or even hiring another copywriter? Above all, what you desire most is an honest opinion – someone who will tell it like it is, even if it means saying, "This needs work."
(Though secretly, you're hoping to hear, "Wow, this is great stuff!")
You simply need a second opinion from a seasoned professional who truly knows their craft.
Sure, you'll find countless "copywriters" on social media platforms like Twitter, Facebook, and LinkedIn who may offer their services at a fraction of my fee.
While some of them are great, many lack the depth of experience I bring to the table:
- Over 30 years competing in the Superbowl of copywriting, going head-to-head with industry legends like Gary Bencivenga, Clayton Makepeace, Jim Rutz, and Eugene Schwartz – beating the control 70% of the time.
- Generating over $100 million in subscription revenues.
- Writing every kind of direct-response advertisement imaginable: sales letters, direct mail packages, magalogs, landing pages, VSLs, and webinars.
If you're seeking this level of expertise, my copy critique could provide you with a roadmap to revamp your existing copy, discover a fresh sales angle, or simply receive validation to keep charging ahead.
It would be my honor to review your work because I know you'll value my multi-faceted, long-term experience. However, please keep in mind that I'll be 100% honest. It's my duty to help you improve your copy skills, and that means providing candid feedback.
You may not always like what you hear, but rest assured, I won't drop the hammer on you like some evil copy chief. My ultimate goal is to guide you toward higher conversions.
During the critique, I'll focus on the COPY aspect of your promotion: headlines, body copy, transitions, organization, and your sales close.
I'll let you know how they resonate with me – whether they're strong, weak, or need a little oomph to drive the reader to the order form.
One thing to note:
I may not be a subject matter expert in what you're selling. However, I do know how to sell. Therefore, I can offer an informed OPINION on how well your copy reads and sells.
And yes, I can give your headline a boost, show you smoother transitions, and point out any overlooked opportunities.
However, please understand that I won't be rewriting your copy entirely – just providing the necessary nudges to set you on the right path. And who knows, if you like what I say, you may even consider me as your coach!
Now, let's talk logistics:
- You'll receive a 60-minute copy critique session via Zoom.
- We'll share the copy using Google Docs, allowing us to walk through it together at a comfortable pace.
- If you have a lengthy landing page or a VSL, I recommend booking two hours.
- I won't be taking notes; instead, I'll verbally provide you with ideas and tips to strengthen your copy.
- The onus will be on you to jot down the suggestions – after all, it's your copy we're working on.
As for the cost, I won't sugarcoat it: this level of expertise comes at a price. The investment for a one-hour critique session is $1,000.
If it's a VSL or a complex funnel, we may not finish within the hour. I meticulously dissect each paragraph, each line, and each word to ensure your copy excels
At first glance, it may seem like a substantial hourly rate. But consider this: you're gaining access to over 30 years of experience in just 60 minutes. It's like paying $33 per year per hour – a steal of a deal!
If you understand the immense value I bring to the table, I suggest you book your one-hour copy critique session now for $1,000.
"But what if an hour passes and we're not finished?" you may ask.
Well, in that case, we won't cover everything. However, I guarantee that you'll gain enough insights in the beginning to make impactful changes throughout the rest of your piece.
And no, I don't offer prorated refunds if we finish early. Rest assured, I'll flood your mind with response-boosting ideas that will leave you spinning with possibilities.
Oh, and one catch: if you decide to purchase my copy critique, please remember that recording, sharing, distributing, or selling my comments on your copy is strictly prohibited. These insights are my proprietary secrets, shared exclusively with you to provide a competitive edge.
That wraps up what you can expect from my copy critique service:
- A 60-minute review of your copy via zoom
- I explain verbally where your copy needs help.
- You take notes and make the changes.
- I don’t write or rewrite anything. (Maybe a boost here and there with maybe being the operative word.)
- You benefit from my 30+ years of experience writing every kind of direct-response
advertisement on the planet: sales letters, direct mail packages, magalogs, landing pages, VSLs, and webinars
To get started, you can (1) simply scan my Venmo QR Code below or (2) send you payment via paypal.
Upon receipt, I will send you a calendar invite to schedule our session and so we can dive deep into your copy.
If you have any lingering questions, I'm here to address them all. Write me a dougdanna@mac.com.
Looking forward to reviewing your copy and unlocking its true potential.
Best regards,
Doug
