The Truth About Copywriting

Copywriting is a dirty business.

Some people would say it's all about selling people things they don't need, using psychological tricks and manipulation.

I would say that it's powerful tool, and if you know how to use it, you can make a lot of money selling great things to good people.

So how do you write GREAT copy?

Well, first of all, you need to understand your audience. What are they interested in? What are their pain points? Once you know that, you can start to craft your message.

But don't be afraid to be a little bit controversial--like writing, "copywriting is a dirty business."

People are more likely to remember something that makes them angry or upset.

 

So don't be afraid to stir the pot a little bit.

Don't be afraid to use humor. 

Humor is a great way to get people's attention and make them remember your message like, "They Laughed When I Sat Down at the Piano."

So there you have it, the truth about copywriting.

Yes, it can be a dirty business, but it's also a powerful one.

If you know how to use it, you can make a lot of money.

You'll get to work with some of the biggest brands in the world, as I have, and you'll have the opportunity to make a real difference in people's lives.

Here's the best part.

• It's a recession-proof skill. No matter what the economy is doing, people will always need to be sold things.
   
• It's a transferable skill. You can use your copywriting skills in any industry, from marketing to sales to customer service.
   
• It's a high-paying skill. The average copywriter earns over $60,000 per year and my students are making well over six figures. In fact, one just sold his business for $1.5 million!

What's more, it offers you the kind of financial freedom no other profession on earth can.

Copywriting allowed me to work from home, type sales letters for a living, get paid like an author, take my kids to and from school, coach their sports, go to jiu-jitsu at lunch (and get a black belt), and shop and put a meal on the table when my wife got home from work.

It can offer you the same kind of financial freedom, too!

This brings me to you and where you are in your copywriting career.
 

• Are you struggling to find business?
• Are you having difficulty getting past a blank page?
• Are you getting paid what you are worth?

As I have learned over the years, there is no one-size-fits-all answer to these questions, but there are many resources available to help new copywriters find the answers they need.
 

Some people find these answers in books...others by trial and error...others by attending seminars.
 

But let me offer you a different path, a shortcut to success in copywriting.
 

I have developed a transformational mentoring program specifically designed for aspiring copywriters like you.
 

My goal is to guide you not only through the intricacies of writing persuasive copy and how to consistently deliver outstanding results but also help you navigate client relationships and get paid what you worth.
 

As one of my mentees, what can you expect?
 

• During our weekly sessions, we’ll look at the past month’s copy challenges and business opportunities. 
   
• You'll send me the copy you are working on and we'll go through it together, just like a copy supervisor. (Only a kinder, gentler one!)
   
• I’ll give you my best read on developing stronger headline ideas … writing silky smooth transitions… and identifying rock-solid proof points… to ultimately getting your reader to reach for their credit card and BUY. 
   
• PLUS I will give you my best take on pitching new business, working with difficult clients, creating a rock-solid contract to make sure you get paid as well as building a royalty moat around your clients as I have.
   
• In other words, the small details that make the difference between accomplishing your copywriting dreams and simply dreaming about it.

In other words, you won't have to struggle alone or waste time and money on trial and error.
 

You'll have a trusted mentor who will provide personalized feedback, valuable insights, and actionable advice tailored to your specific needs.

Here's What a Few of My Coaching Clients Say about My Help and Guidance

Financial copywriter Sean Slattery wrote me to say,  
 

"As an in-house copywriter for one of the larger financial publishers, joining Doug's coaching program was an absolute no-brainer decision for me, and here's why:
 

"It's one thing to study a winning piece of copy. It's entirely another to get your hands on a powerful collection of winning controls -- all written by the same Master Copywriter -- who takes you line-by-line into his promotions and shows you the EXACT subheads, transitions, selling ideas, and closing arguments that have worked over and over -- time and time again.
 

I have a special term for this rare kind of copywriting knowledge: "Pure Gold". I mean, where else can you shorten your copywriting learning curve by years (maybe even decades), by tapping into Doug D'Anna's 30-plus years of control-writing experience? To my knowledge, nowhere else. My highest recommendation."
 

Vitaly Grinblat, a copywriter for Money Map Press was equally impressed,

 

"I've been at this for a long time. And I have to say that Doug's coaching dwarfs just about every other training I've seen. Doug's techniques have become my go-to resource for writing hard-hitting copy. And I write for the best in the industry. Anyone who wants to hone their chops and learn real secrets of creating world-class copy should jump on this opportunity."

Veteran financial copywriter Kevin Dawson would agree…

“Doug’s secrets will revolutionize your copy skills. They will make your confidence and income soar while you shatter the 6-figure barrier, and take your place within the small group of the A-list copywriters.”

And there's Charlie Robertstad, who is new to copywriting and super excited about the techniques I have been showing him. 

"If you write copy, want to get paid what you are worth, and have fun while you’re doing it, there is no better way to launch your career than with Doug D’Anna’s coaching. 

"Not only will you learn things you never considered were a part of copywriting, like proving every point out with scientific rigor, you will also understand how much you need to have your audience's wants and beliefs in view." 

D. McCray is equally happy with my coaching. 

"I have studied over a dozen copywriting courses and Doug D'Anna is the one and only copywriter who has shown me how to make sense out of this subject. He goes over the principles and details in-depth. If you want to learn copywriting the real way, Doug D'Anna is the man!! I haven't met anyone who teaches it as he does. He is truly legendary in this field of copywriting."

Facebook ads copywriter Raul Ureche couldn't be more please with the newfound success I've been able to bring him.

Influencer Yash Chavan raves about his new found success as well. 

This brings me to you and where you are in your copywriting journey.
 

• Do you sincerely enjoy copywriting?
• Are you tired of struggling to find high-paying copywriting gigs?
• Are you positive person, willing to days, "I can do it"--rather than complain that things aren't going your way.

If you can say "yes" to these three questions--excellent.

My program was designed for you and could change your life.

Whether you're just starting out or looking to take your copywriting career to the next level, my mentoring program can make a significant difference.
 

A Chance to Make the Most of the 
2000 Hours You Work Each Year
 

The fact is, you will work over 2000 hours a year writing copy.

Doesn't it make sense to eliminate the years of trial and error that can come from doing this on your own?
 

As my students will tell you, my program has helped them rise to the top of their field and it can help you too.
 

Don't let your dreams of success in this industry slip away.

Take a few moments now to learn from a seasoned professional who has already achieved what you aspire to accomplish.
 

Click here to about my mentoring program and how it can transform your copywriting career.
 

Together, let's unlock your full potential and write your own success story in the world of copywriting.

All good wishes,

Doug D'Anna