Dear ,

In my 30+ years in the copywriting business,  I have come to realize that there are a few things that nobody tells you about the profession. 

While it may seem like a glamorous job that can make you A LOT OF MONEY, there are some aspects of copywriting that are often overlooked. 

Here are a few things that I have learned along the way:

1. It's not just about writing: 
   
   Copywriting is not just about writing. It involves research, analysis, and understanding your audience. You need to be able to put yourself in their shoes and write in a way that resonates with them.
    
2. It's not always creative: 
   
   While there are times when you get to flex your creative muscles, there are also times when you need to stick to a specific format or style. Copywriting is not always about being flashy or clever; it's about communicating a your client's message the way they want it.  
    
3. It's not always easy: 
   
   Copywriting can be challenging. Sometimes you will hit a creative block, or you may struggle to find the right words to convey your message. However, with practice and perseverance, you can overcome these challenges.
    
4. It's not just about selling: 
   
   Copywriting is not just about selling a product or service. It's about creating a connection with your audience and building trust. If you can do that, the sales will come naturally. 
    
5. It's not just about words: 
   
   Copywriting involves more than just words. It also includes visuals, layout, and design. You need to be able to work with designers and understand how your copy fits into the overall design of a project.
    
6. Research is always your best friend: 
   
   REMEBER: Great copy doesn't come out of thin air. Extensive research is the foundation of persuasive writing. Dive deep into your product or service, target audience, and competition. The more you know, the better you can tailor your message. I know.  If you have seen my messaging, I always out-reserached my competition.   
    
7. Collaboration fuels creativity: 
   
   Copywriting doesn't have to be a solitary endeavor. Collaborate with designers, marketers, and other professionals to gain new perspectives and spark creative ideas. 
   
   Embrace the power of teamwork to create compelling, cohesive campaigns. The most successful  promotions I wrote came from ideas that were generated from that collaboration process.  
    
8. Having a mentor can accelerate your success:
   
   My mentor was Richard Stanton-Jones at Phillips Publishing.  
   
   He provided me the feedback and insights that allowed me to become their top performing copywriter for decades by helping me to refine my copywriting skills,  enhance my story telling abilities, and strengthen my persuasive techniques.  
   
   Without his help and guidance I would never have had the success that I enjoyed. 

This is why I have created a weekly transformational mentorship program for up-and-coming copywriters who want to get to the next level in their career but do not now the next steps to take. 

I've been there. I know what it's like to not know where to go next.  

That's why my ultimate goal is to:

1. Teach you the priceless copywriting and business-building strategies that took me years of trial and error.
    
2. Provide you with a guiding hand, and energize your thinking not just on copy but on the business of copywriting, and to
    
3. Help you develop your own unique voice that will set your copy apart from the millions of robot messages your clients see daily.

In other words, teach you what nobody tells you...and how to use those inside details to catapult your success. 

If you have come to a point in your copywriting career that you would that kind of guidance and support, I encourage you to check out my program and the benefits it can offer you to see if you and I working together could be a good match. 

Click here to learn more. 

Sincerely, 

Doug D'Anna