You are looking at the back envelope of Gene Schwatz's million-dollar control packages. 

The front of the envelope was just as impulsive. 

The direct mail promotion was for Dr. Chang's Book of Internal Exercises.

Nothing screams OPENS me like this. 

So it's no wonder it was a 13-year control.

The master key to its success were the fascinations--the bullet point headlines and subhead that make you want to read it.

The better you are writing them, the more effective your copy will be.

If you’ve been following me for some time, then you know I often refer to my fascinations as "cookies for the dog."

The idea, as you've seen here, is that your bullet points should be so enticing that they attract readers like a cookie to a dog.

By creating fascinating and benefit-driven bullet points, you can draw the reader back into the content they may have originally skimmed over. 

That's why I created The Fascination Playbook: Including 101 Proven Models and Hacks to Supercharge Your Copywriting Skills:

To share with you the same proven frameworks I have used over the years to create "cookie and the dog" curiosity to not only compel readers to continue to read down the page...

...but ultimately trigger the all-important "Click to buy.".

In short, the cookie-to-the-dog analogy highlights the importance of creating bullet points that are so compelling, readers can't help but take notice. 

To help you take your copy skills to the next level, I created The Fascination Playbook: Including 101 Proven Models  and Hacks to Supercharge Your Copywriting Skills, in it you you’ll see: 

• How to craft a fascination that makes readers salivate like a dog over a bone
• The secret to creating fascinations that leave readers begging for more
• How to use fascinations to turn casual readers into paying customers
• Why fascinations are the key to captivating your audience and keeping them engaged
• The worst mistake you can make when writing fascinations and how to avoid it for maximum impact
• Discover the little-known technique for crafting fascinations that have readers hooked from the first word
• The 5-step process for writing fascinations that keep your readers on the edge of their seats
• The foolproof formula for creating fascinations that are impossible to ignore
• How to make your fascinations stand out from the crowd and get noticed by your audience
• The simple trick to writing fascinations that increase conversions and sales 
• How to write fascinations that make your content irresistible
• How to use fascinations to overcome objections and close more deals
• The proven method for creating fascinations that drives traffic and engagement to your content
• The single most powerful technique for crafting fascinations that turn readers into loyal fans
• How to write fascinations that make your content go viral and get shared by thousands

And much much more, using my simple-five step framework that you can use to turn any idea into a cookie-to-dog bullet that your readers will come running for.  

By studying and modeling them, you’ll  

• Gain exposure to a wide range of effective fascinations formulas used in successful marketing campaigns
• Expand your understanding of what works and what doesn't in different contexts
• Gain valuable insights into what motivates and inspires your target audience to take action
• Hone your skills and develop a better understanding of the nuances of writing effective fascinations
• Enhance your ability to come up with fresh, innovative ideas
• Learn from the expertise and techniques of highly successful copywriters
• Develop a deeper understanding of human psychology and how it relates to marketing
• Stay up-to-date with the latest trends and shifts in the marketing landscape
• Expand your creativity and develop new approaches to writing fascinations
• Improve your return on investment by encouraging readers to engage with your content, sign up for your newsletter, or make a purchase
• Gain confidence in your own writing abilities and feel more comfortable taking risks and trying new things in your fascinations.

As I regularly tell my coaching students, if you want to create breakthrough copywriting, then you must study breakthrough copy.  That includes writing fascinations as well. 

In this special report, you’ll have over 100 samples you can use to model your own work.

By gaining an understanding and modeling these kinds of winning techniques, you too can take your skills to the next level. 

With The Fascination Playbook at your side, you'll learn how to use fascinations to keep readers engaged until the very end. 

You'll also discover how to mix different formulas together to create even more compelling content.

Best of all, these techniques are easy to implement and can make a big impact on your results.

Click the link to add this important copywriting tool to your library.

All good wishes,

Doug D'Anna