What The Copywriting Books and Courses 
Will Never Teach You

Make no mistake about it...

Copywriting books and courses are valuable resources for learning the foundational principles of our craft.

This is where I began my copywriting journey.

But they fall short of teaching you how to integrate that theory into your thinking. In order to effectively apply copywriting theory you need to

1. Study winning emails, landing pages, and video sales letters, and
2. Analyze why they worked so well.

The reason is simple:

When you look inside a great email, landing page, or video sales letter speaks, you will see firsthand how it speaks directly to the needs and desires of the target audience.

But that's just half of it. 

You must embody that knowledge in a way that it becomes a part of you.

This means getting into the heads of the writer and the reader. This is the only way you will learn how to turn theory into action.

In other words, it must be part of you.

Your thinking.

Just like Superman has X-ray vision to see through buildings.

Great copywriters acquire X-ray vision that will allow them to see the available means of persuasion in any given situation and then win the reader's mind through argument.

I can tell you first hand, that's the coolest feeling in the whole world.

When you get there, you will not only see...

• The emotions the ad evoked
• The pain points it addressed
• The benefits it offered and...

How the writer turned that knowledge into a winning email, landing page, or video sales letter over and over and over.

This brings me to you and the questions you must ask yourself.

• Are you there yet?
• Can you look at an assignment and see the available means of persuasion?
• Can you get into the head of both the copywriter and reader and naturally walk the reader down the page to the order form?

If so, congratulations. You are on your way!

You have truly mastered the art of copywriting and many great things are going to come your way.

If you're not there yet, maybe my copywriting coaching can help you turn that theory into action.

My goal is to turn you, as I like to say, into a persuasion machine--with the ability to see the available means of persuasion in any given situation and walk your reader to the form.

When you join my program I will teach you how to analyze winning copy, get into the heads of your audience, and turn that knowledge into winning emails, landing pages, and video sales letters.

It's a small program, to be sure.

Just one-on-one.

Me and you working together.

The kind of coaching that superstar copywriter Adam Wade says can transform you.

“The only word that comes to mind when I think of Doug and his work: “Guru.” He will challenge the way you think and do business — and you’ll thank him for it.”

All via our weekly Zoom sessions.

All designed to give you something few copywriters possess:

A sixth sense for copy that not only will speed your writing process but also help you write more intuitively and persuasively.

My goal is for you to emblazon that knowledge in your mind like a cowboy brands a steer so you have it for life.

Once you learn how to tap into your own sixth sense, you will not only thank me 1,000 times but also make a whole lot of money along the way.

That is something that no copywriting course can bring you.

Isn’t that really what you are looking for and why you have read this far—to see for yourself how I can help you…

• Take your knowledge to the next level...
• Double your creativity and streamline the writing process...
• Never again sit in front of a blank page not knowing what to write or how...
• Write twice as many million-dollar promotions in half the time and...
• Earn recurring royalties that can pay you thousands of dollars a year

If this is the kind of personal copywriting coaching you are looking for, then I invite you to learn more about how I can help you.
 

To read my coaching page from the beginning to the end. That way you'll see how I can take you to the next level in your career...
 

No matter what you decide, my sales page is a great example of the copywriting skills I can bring you.
 

Don't take my word.
 

Click here and see for yourself.
 

You have nothing to lose and lots to gain.
 

Sincerely,
 

Doug D'Anna

P.S. Here's what a few of my graduates have to say...