How to Breathe New Life into Old Promotions and make a sh't ton of money along the way!
Published: Wed, 03/29/23
How to Breathe New Life into Old Promotions and make a sh't ton of money along the way!
If you have been following me for some time, then you know my mantra is “Work once and get paid over and over again.” Sadly, most copywriters work over and over to get paid once.
The secret to my success has not only been to collect royalties on my
work but also to write new leads on old promotions.
This has allowed me to have email and direct mail controls that last for years - all by adding what I call “vitamin booster shots” to old direct mail and email
promotions and increasing response rates and orders.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
