The "Buy Now" Copywriting Framework That Made Millions
Published: Sat, 03/25/23
The "Buy Now" Copywriting Framework That Made Millions
I suspect I was a lot like you when I started writing copy.
I had NO IDEA what to do.
So, I bought just about every book on the planet and read and studied them over and over and over.
However, what I got the most knowledge out of was studying and replicating winning ads. With each winning ad, I began to see a pattern--a framework, if you will--that when followed would create winning direct mail and email promotions.
I used them over
and over to structure sales letters, landing pages, and email campaigns because they worked.
Rather than me trying to figure out how to get someone to put their money in an envelope and mail it to me, the framework provided a proven outline that engaged my readers and walked them to the order
form.
By simply popping my idea into the framework, the email, landing page, or video sales letter would practically write itself.
This is why (and my clients will back this up) nobody could write a faster or more persuasive promotion than me. I also provided a whole lot of consistency to my business because my clients knew I would always deliver a winning promotion on time.
My "buy now" framework is one of the most powerful I have ever developed. It's made millions. I used it over and over.
While it took me years to develop, it's a quite simple formula that grabs the reader by the throat right from the beginning and
gets the reader to do a swan dive to the order form.
As you will see, my formula takes the AIDA formula (Attention, Interest, Desire, Action) and combines it with FOMO (Fear Of Missing Out) to create the ultimate "BUY NOW" email that readers could not say no to.
Once you see it in action, you'll see how easy it is to mimic this formula for virtually every product and service.
You'll find no
finer example than one of my biggest winners for the Emerging Growth franchise; How to Buy Gold for $416 an Ounce.
I used this simple outline for dozens of promotions over the years. That together made my clients over $100 million and a couple of million for me too! Cha-Ching!
While the promo focuses on a "secret gold play" that can get you into gold for 1/5 the price, the copywriting lessons here are enormous.
This is why I was
able to copy this winning formula over and over on different subjects with different products and hit a home run with virtually all of them, including:
How to Buy Google for $300
How to Buy Apple for $27
How to Buy Monsanto for $28
Each one of them was built on the back of How to Buy Gold for $416 an Ounce.
What's more, I not only used this outline for that series of winning promotions, I used it for these as well:
$16 Tech Stock to Hit $30 With or Without You
$17 Energy Play to Hit $34 as Oil Prices Crumble
$22 Biotech Stock to Go Ballistic
$25 Cyber Security Doubler to Hit $50
Brazilian Bank Stocks to Go Ballistic
The Politically Incorrect Doubler
One Phone, Three Numbers, 10-Bagger Profits
The Supercomputer That Beat the Market $31 to $1.
Three New Oil Plays Set to Double in 14 Days.
Three Times Better Than Gold
All thanks to this winning formula I pioneered years ago.
Here's what you will see when you add this swipe file and video breakdown to your library of
winning ads.
How I...
Created a quick profit opportunity that you must take advantage of now.
Supported this opportunity with
dozens of proof-points.
Used specifics and subheadings to move the reader to the call to action.
Created a compartmentalized outline that you could "cut & replace" with different leads.
Explained step-by-step how anyone could buy gold for $416 an ounce!
Maximized the FOMO using specific dates to get in on this
opportunity or miss out FOREVER.
The most important thing you will read--and perhaps the greatest lesson of all--is my "reason why" approach that is built into virtually every sentence and paragraph.
If you have followed me for some time, you know I have always said, "Nobody buys if they don't believe first."
My copy, loaded with fact after fact after fact, is why thousands of readers couldn't get out their credit cards fast enough and pay $995 to get the name of the secret stock that would make them rich.
Over the years, this one simple formula not only generated millions of dollars for my clients but made me a copywriting millionaire.
As you'll see, it's a copywriting lesson in and of
itself, one of my most prized possessions, and possibly one of the highest-value swipes in my collection.
That's because it provided me with a framework to work from that I used in dozens of money-making emails like the ones I mentioned above.
This is why I have
never shared it or offered it for sale, as I would not want my competitors to copy my formula to use it against me in head-to-head copywriting tests.
As such, I have priced this at a premium and limited its distribution, like an NFT, to 20 copywriters who can appreciate the power contained in this control-busting email promotion.
For these reasons, should you decide to acquire a copy, you must agree not to sell, copy, or distribute this in any way.
If you
have always wanted to get your hands on a high-performing email, this would be it.
Once the last copy has been taken, I will take this offer down, and you will not have the opportunity to add this one to your library.
With over 19,000 followers, I expect all copies will be gone early Monday once I announce it on Twitter.
So if you are looking for a high-converting, BUY NOW classic to add to your swipe
file, I would act on this now.
Again, in addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
Meet Doug D'Anna
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
