Three Reasons Why Narcissists are the Easiest People to Sell To
Published: Thu, 03/23/23
They are 100% in love with themselves.
They love their looks…their thoughts… attention…status.
And they just love to be flattered.
BOTTOM LINE:
When it comes to “keeping up with the Joneses," they want to BE the Joneses. So you better believe they are going to buy ANYTHING that will make them look important.
The best car
The best clothes
The best investments
The biggest and the best toys…
Anything and everything that can stroke their egos and make them feel good about themselves is more likely to make a sale.
They are like mice that are always on the hunt for the cheese.
But in their case, they want to be THE BIG CHEESE--the smartest guy in the room, if you will, that always wants to be admired and respected.
Not only that--they want it ALL NOW!
This is why narcissists are some of the easiest people to sell to.
I
learned that lesson years ago selling investment newsletters and trading advisories.
It was the easiest gig you could ask for-- helping rich people get richer.
This is why
“The $3 Secret Stock That Will Make You a Millionaire”was one of my biggest email promotions.
Because all the narcissist that lie inside all investors would come out to scoop it up!
And boy did they.
Over and over and over and over.
I made a great living doing this: selling the secret stock that would make you rich.
To be sure, the headlines were always different...
The Only Marijuana Stock That Will Make You a Millionaire
The $20 Backdoor Bitcoin Trade
$6 Canadian Oil Stock to Hit $13 by Friday
Boom or
Bust For Technology Stocks?
How to Buy Gold for $416 an Ounce
But the CHEESE was always the same: Wealth through the ownership of stocks.
I would do it the same way almost every time by:
Appealing to their need for greater wealth.
Highlighting how “The secret stock” will make them the smartest guy in the room.
Using language that flatters and praises their wisdom and vision.
Emphasizing the exclusivity by owning this secret stock before it made millions.
Positioning it as something that only the most successful or elite individuals have access to.
Appealing to their sense of status and motivating them to make a purchase.
Using words and phrases that make them feel admired and respected.
This is why my copy sold well over $100 million dollars and made me a millionaire copywriter along the way.
It played directly into virtually everything the narcissist desired:
Wealth,
Status,
Admiration, and
Exclusivity.
In it, you'll see how I not only created a compelling story that could hand investors Tesla-like profits but never named the stock or actually told
them what the secret is!
That made them want it even more.
I made them salivate so much (like a cookie to a dog) that they were willing to
spend--hold onto your hat--$997 just to get their hands on the name of that stock, along with a year’s membership into an exclusive wealth club.
I have used this framework over and over with incredible success.
That’s what makes selling to narcissists the easiest sale in the world.
Keep the reader reading down the page using simple transitions
Develop impulsive calls to action,
Use a "reason why" framework that can help to increase the effectiveness of your copy
Move prospects to ultimately do “a swan dive to the order form”
Whether you're new to copywriting or have been at it for some time, this is one case study that you can use to sell to the narcissist in everyone over and over and over.
My instructional video will walk you through the entire promotion almost line by line so that you can not only see the magic behind its
success but also be able to use it for your next promotion.
What's more, you'll also receive a FREE PDF copy of this winner to add to your personal swipe file.
Valued at
$99--it's yours FREE with this instructional video breakdown.
In all my years, I don't think I've written a more targeted e-letter that has brought in as much money.
Once you read it, you'll see
the magic behind it and hopefully be able to use it for your next email, landing page, or video sales letter.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
