Not only was I fortunate enough to stumble upon financial copywriting as a career but also blessed to work for the world's top financial publishers in the early days of direct response
copywriting.
Back then, before the internet, before iMac, before cut and paste, you had to grind out your copy one word at a time on a typewriter.
And it was a time of intense competition.
Let me explain...
You see, publishers didn't just hire one writer to create a direct mail promotion. They hired two, three, or even four other writers and pitted us against each other in split run tests.
The winner would walk away with a bag of gold - royalties,
if you will.
I was competing against the legends in the business, like Gary Bencivenga, Clayton Makepeace, Jim Rutz, and Gene Schwartz, and I knew that being good wasn't enough. I had to be great. Not just once, but over and over again.
Because the Super Bowl was
held daily - on every promotion I wrote.
Win and I walked away with hundreds of thousands
of dollars. Lose and I might never work again. It was brutal, but the only thing that mattered
was results.
I won the old-fashioned way.
The same way Bill Belichick, Chuck Noll, Bill Walsh, Joe Gibbs, Andy Reid and other great Super Bowl coaches win - by studying the
competition. I looked at how they wrote their ads, their themes, arguments, transitions, and calls to action.
I memorized them like a chess master memorizes the gambits of their opponents. Then, I embodied those techniques, making them a part of my thinking and my
life.
Embodying the techniques was key to my success. I could look at an opportunity and know exactly which means of persuasion to use to sell a product and win over the reader's mind by argument.
Whenever I lost a split run test, I did my own post-game analysis, breaking down everything from my headline to the body copy, comparing it with the competition's copy, and identifying where they had out-researched me. I learned from my mistakes and used that knowledge to improve on the next promotion.
Winning the Super Bowl of copywriting wasn't just about being good, it was about being great. Not just once, but other and over and over. My dedication to the craft and my willingness to learn from my mistakes set me apart from my competition.
Frankly, that's how I won the Super Bowl of copywriting and how I created my Million-Dollar Copywriting Formula. By studying, memorizing, and embodying the techniques of my competition allowed me to win year after year.
Here's what those wins looked like:
I don't mention any of this to brag,
but simply to show you the importance of studying, memorizing, and embodying the copywriting techniques found in winning emails, landing pages, and video sales letter.
If you would like to take your copy to the next level, I would suggest you get as many winning promotions in your swipe file and
study them, as I did, and then use that knowledge to write winner after winner.
Do this and you can win the Super Bowl of copywriting year after year as I have.
This brings me to you and the almost FREE opportunity to add my $100 Million Copywriting Formula Swipe File to your personal library I'm offering you today
If you've read this far, then you know how important it is to have a swipe file of winning promotions that you can steal ideas
from.
Together, they combine 38+ years of copywriting experience and theory into actual winning, money-making direct mail, email, webinar, and video sales letter promotions.
Each one has been hand-picked by me to give you
a bank of winning headlines, leads, transitions, and arguments that you can turn to whenever you need inspiration for your next email, landing page, or video sales letter.
When you study them, you will see how I take virtually every advertising theory on the planet and walk the reader down the page using highly targeted headlines, advertising appeals, offers, premiums, and
calls to action to do, as my mentor Richard Stanton-Jones would say, “Do a swan dive to the order form.”
Individually, you’ll see firsthand:
My headline formula for grabbing readers by the throat
How I use subheads and bullet points to keep the readers' interest throughout each promotion
How I drop “cookies” throughout each piece to build desire
How I close sale after sale with time-proven calls-to-action that work!
Together, you’ll find 233 pages filled with dozens of headline, subhead, landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.
My hope is that you can use the structure and format of my winning promotions as a step-by-step guide to writing your next big winning email, landing
page, or VSL.
When I was actively writing copy, I would never give out samples of my work because I would not want my competitors using my techniques against me.
But now that I’m retired, my goal is to leave behind a legacy of copywriting knowledge that
proves that anyone can use my time-proven formula to create twice as many million-dollar marketing campaigns in half the time—and more effectively than any other copywriting method on the planet.
My Almost FREE Offer
When I started marketing my winning emails and landing pages 10 years
ago, I promised I would make them available to other copywriters at the lowest possible price.
Over the years, I have kept to that commitment--even as technologies have changed along with the cost of maintaining a webpage.
In fact, when I tell you how little they cost, and that you'll get them for a fraction of that price, you'll truly be amazed.
When you consider you'll be gaining access to some of
the top-performing emails, landing pages, and video sales letters in the industry, AND a full credit towards my coaching when you sign up, I think you'll agree that's a steal of a deal.
There's just one catch.
This is a 24-hour savings offer.
When the clock strikes midnight tomorrow, I will be taking this offer down and the regular price will apply. So if you want to grab these swipes for your
file, I wouldn't sit on this because I may never offer this welcome offer again.
When you add my swipe file to yours, you'll also receive this special BONUS - a full credit of $299 towards my one-on-one coaching program - so it's almost like getting these swipes for
FREE.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
