When I wrote The Great Retirement Betrayal 32 years ago, I had no idea that it would become one of Phillips Investment Resources’ most successful direct mail packages ever.
Frankly, it was my
first “real” direct mail package for an A-level client. I was just hoping they’d hire me back. And hire me back they did!
After all, my direct mail package simply crushed their previous two-year control and was unbeatable for three years. In the end, more than 25
million pieces were mailed, and my life has never been the same.
In fact, this direct mail piece was so massively successful that the buzz about the promotion rippled through the industry. It’s no wonder. Denny Hatch received a copy and gushed for three pages about
it in Who’s Mailing What!, declaring:
“The magalog format is not only alive and well, but has reached the state of perfection with Doug D’Anna’s effort for The Retirement Letter.”
As a result, not only did I receive calls from Forbes, Prevention Health Books, Boardroom, and other A-level clients asking me to write for them…
…but I also heard
from local members of the Newsletter Publishers Association who practically begged me to make a presentation at our chapter meeting on how to write long editorial-style copy.
So I not only accepted the invitation to speak but also videotaped my
presentation!
Little did I realize it would become a copywriting classic that has survived the test of time.
What You'll Learn in My Classic 30-Minute Instructional Video
First and foremost, you’ll learn that you, too, can start from scratch and rise to the top of the copywriting field. As I
always tell my friends and readers, if I can make it as an A-level copywriter, anyone can. Watching me—as a young 37-year-old—proves it!
You'll also learn how to come up with a winning idea. I know you've read on the Internet about magic copywriting words and other tricks. But truly, the key to success
isn't the snappiness of your headline--it really comes down to knowing what to write about.
I'll explain how you can develop a strong sales premise along with three questions you should ask yourself before you begin writing any promotion. Ask the wrong questions of yourself and you'll end up writing about the wrong
things. This is always a package killer.
I'll share with you my simple "National Enquirer" method for identifying the "want-to-know" information that your prospects...well, want to know. Plus how to put this information together in a way that piques their interest, increases their desire, and triggers their
action.
I'll also explain why there's no substitute for research and why the more your direct mail promotions resemble a magazine or special report, the greater your chances are of creating a winner.
In addition, you'll discover my own approach to writing headlines and why I prefer the BIG headline over the multiple-headline, magazine-like mailers.
I'll also share with you my simple MBWA ("management by walking around") approach to identifying the big
headline.
Plus you'll discover how you can mine promotion gold at magazine stands and how writing with an editorial slant will pay off in droves.
And that's really just the half of it!
I'll also give you a peek into my second big winner, a magalog launch package for personal finance experts
Ken and Daria Dolans. I didn't know it at the time, but my "Tap the Hidden Wealth Inside Your Paycheck" promotion was hugely successful. You'll certainly see my excitement as you watch the video.
You'll also learn--perhaps for the first time--how to craft an expert-level "reason why" argument. I explain how to lay
out your reasons and organize them with strong headlines. Plus, I reveal why Reader's Digest presents a great model for copywriters.
In addition, I'll share with you my simple "so what?" approach to identifying compelling themes, along with how to write in a way that solves your readers' problems.
Ultimately, you'll discover how to open up a conversation that results in a sale rather than sounds like another sales pitch. Plus my secret weapon for writing highly motivational copy and tell you why most copywriters are swiping the wrong stuff.
I guarantee you'll understand why we as copywriters are really in the relationship business and why we should strive to put that relationship into everything we do.
In all, you'll learn the techniques that I used
to create the most successful direct mail packages in Phillips Investment Resources' history... that have helped me become one of the highest-paid copywriters in the U.S. today... and can now help you enjoy greater success from all of your copywriting efforts.
A Fair Price
Given the success I’ve had over the years, you would think I would charge an arm and a leg for a copy of this classic instructional video. Frankly, that would go against my goal of
helping as many people as I can to get to the next level.
That’s why I’m offering the video along with a transcript and a FREE copy of the multimillion-piece promotion The Great Retirement Betrayal (a $99 value alone!)—to my A-list members, Twitter and Substack followers for just $30--70%
off the regular price.
That way you’ll get both my strategy for writing long copy that makes money and the piece that launched my career.
As I regularly remind my fellow copywriters and A-list readers, I would have never been able to build my copywriting business from $0 to $500,000 in annual income
if I didn’t:
Go the extra mile,
Meet or exceed my client’s expectations, and
Deliver results.
That’s why you must be impressed and delighted with my classic instructional video. You must feel that it will help you not only write long copy that makes money…
…but also create more powerful, more effective, and more lucrative advertisements, emails, and Web pages.
If you don’t agree that the information I share with you will help you write long
copy that makes money, as the title states, I’ll refund your $30—no questions asked.
All my techniques and methodologies are yours to use, as my way of saying thanks for giving my How to Write Long Copy That Makes
Moneya free try.
Naturally, I couldn’t make you this offer if everyone who viewed my short video asked for a refund. But to date nobody has, and I think you’ll want to keep it for years.
When you add everything up, you’ll agree that it’s a heck of a deal.
P.S As an added bonus, you'll also receive a free copy of my video companion guide that reveals:
The master key to writing long
copy.
Why the strongest sales message sells between the lines.
How to grab readers by the throat and walk them to the order form.
PLUS new ways to think through your copywriting efforts, write winning headlines and craft highly persuasive
arguments. It’s yours to keep even if you return your video.
It’s simply my way of saying “thanks” for taking the time to explore my techniques and putting them to work.
That way you can see my approach and put it to work for you at the lowest possible cost.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
