My Copywriter’s Code of Ethics

As a copywriter, your name is everything.   

It is your reputation. 

You are going to want to do EVERYTHING to protect it. 

This is why I never worked for shady companies or people.  

I only worked with upstanding individuals with values that mirrored mine on products that offered real value to their customers.  

That’s why I created my own Code of Ethics. 

If you make it yours, you too will only work with the best people in the business. 

It is based on five simple principles:

• Honesty
• Respect
• Fairness
• Privacy
• Professionalism  

Honesty

I believe it's my responsibility to be truthful in my content, and I never exaggerate or make false claims about a product or service. Instead, I provide accurate and honest information that helps the reader make an informed decision.

Respect 

It's important to me to respect my audience, my clients, and the competition. This means that I avoid using offensive or derogatory language, and I never make false or misleading statements about my competitors.

Fairness

I believe it's important to treat everyone equally and fairly. This means that I avoid making discriminatory statements or targeting specific groups of people. Instead, my content is inclusive and appeals to a broad audience.

Privacy 

I respect the privacy of my clients and their customers, and I never share their results wither other clients. I always respect confidentiality agreements.

Professionalism 

I believe it's important to conduct myself in a professional manner at all times. I am reliable, responsive, and respectful in my interactions with clients and colleagues. 

This means delivering copy on time every time that meets or exceeds my client’s expectations. 

This set of principles has guided me in producing ethical, honest, and effective direct-response promotions.  

REMEMBER:  Your words have power, and with that power comes a great responsibility to use it wisely.