As you'll discover, this little text email, that I wrote in a day, launched a now-forgotten investment newsletter called Forbes Nanotech Report.
It is one of the most prized swipes of all which is why I never shared it.
That’s because it formed the foundation of dozens of winning control packages over the past 30 years.
You see, I did not want my competitors to get a hold of it because I didn’t want to see its magic being used to beat one of my controls.
Now that I’ve retired, I’ve decided to share it with a small circle of writers so that they can benefit from its incredible selling power.
So what was it about
this e-letter that made it so powerful?
It told the story of a big shake-up in the tech industry that would affect virtually everything you owned: NOW.
The way I wrote it you would have thought Wall Street was about to collapse.
Trust me when
I tell you this:
That last thing investors want to do is lose money
You can lose money in two
ways:
By owning the wrong stocks in the wrong sectors, or
Missing out on a huge money-making opportunity
Example:
If you missed owning Apple, Microsoft, Nvidia, Tesla, or any other FANG stocks, you know what it feels like to miss the stock that
could make you rich.
This little email played up FOMO on steroids.
I wrote it in a way that proved beyond doubt that your savings, IRA, and 401 (k) could get wiped out in the blink of an eye.
That’s because virtually every sentence was packed with proof-point after proof-point after proof-point.
All of which walked the reader directly down the page to the order form.
In this vintage text email, you’ll also see how I bring in the credibility of the publication as well as the knowledge of the author.
It is precisely this blending of story, proof, and credibility that made readers do a swan dive to
the order form.
I used this same format, headline, transitions, and call to action in dozens of emails, direct mail packages, and landing pages over 30 years.
Prove beyond doubt a market collapse could be coming
Weave in the offer with the proof-points
Use my “sneak preview” approach to catch their attention
Get the reader salivating for the answers and profits
Walk the reader directly to the order form
Wrap up my offer in the PS in a way that gets the reader to do a
swan dive to the order form.
As you’ll see, it’s a copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest-value swipes in my collection.
That’s why I’ve priced it at such a high premium and limited its distribution to just 20 copies.
If you would like to add one of the most powerful
short-form emails I have ever written to your swipe file, I would act on this now.
Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $50 savings certificate.
But you'll have to act quickly.
Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.
With over 19,000 followers, I expect all copies will be gone early Monday once I announce it on Twitter.
So if you are looking for a high-converting email to add your
swipe file, I would act on this now.
You'll not only grab one of the 20 copies I'm releasing but also get, as one of my loyal customers, $50 off in the bargain.
In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
