Don't Be a Chump: Start Getting Paid Royalties Tonight!
Published: Sat, 04/08/23
Don't Be a Chump
Start Getting Paid Royalties Tonight!
How do you think I made millions of dollars writing copy?
NOT by writing millions of ads.
I made the BIG BUCKS by:
Owning the copy, and
Licensing it to them.
As a result, I got paid royalties and commission on every email, direct mail package, and video sales letter I wrote.
I can't tell you how good it feels to receive payouts like these over the years.
So how do you get your client to pay you a FEE and royalty?
YOU GET YOURSELF A GREAT CONTRACT!
One that spells out:
When you get paid,
How much you get paid,
The percentage of royalties you get paid, plus
Penalties for nonpayment along with the state and county with which all legal disputes are settled.
What's more, my contract even spelled out royalties in the event of my death--because I owned the copy and I licensed it to them.
That is how you really make money as a copywriter, by owning the copy, just like a songwriter does.
And just like a songwriting contract, my contract even included responsibilities for the client to keep records AND gave me the right to audit their records too.
It also included a provision to keep them from hiring another copywriter to “knock off” my work. It happened once
before and I swore it would never happen again. I was never going to be treated like a chump again!
So that was in my contract too along with indemnifying me against any claim against the client because of anything I had written.
That's how you make sure you always get paid--with a real contract that spells out everything!
From 2002 to 2015 I spent over $10,000 with attorneys honing my contract. And there were only two times I had to enforce payment provisions.
Neither of which, thankfully, had to come to any legal action. The contract simply reminded them
of what they had agreed to.
This is why I continue to receive royalty payments for work I created over a decade ago.
The fact is, your clients could be making millions of dollars from your copy.
Don't Be a Chump: Start Getting Paid Royalties
Tonight!
Add royalties and commissions to your contract!
If you're looking for a SAMPLE to work from, I invite you to grab a copy of mine.
As I mentioned, it cost me over $10,000 to create a contract to not only make sure I was paid but to also indemnify me from an unforeseen lawsuit. A few colleagues have
offered me as much as $1,000 for a copy.
But that would go against my goal of helping as many copywriters as I can get to the level that I enjoy today.
That’s why I have decided to give them away to my A-list members for for just $79--a $20 savings off the regular price!
Why so little?
To thank you for the loyalty you have shown me over the years and,
To give up-and-coming copywriters the opportunity to get the kind of protection of their work that I enjoyed at the lowest possible cost.
When you understand that your attorney will probably charge you $150 to $500 an hour to modify this contract for your purposes, you'll thank me 1000 times knowing you've given them a sample to work from.
So is it a deal?
I hope so!
Because building a royalty moat around my clients was one of the most profitable business decisions I ever made. I'm hoping it will be for you too.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.
