You are going to love this breakthrough copywriting swipe.
You are going to love the offer.
You are going to love the pricing.
Most of all...
You are going to love the fool-proof
positioning...
... and how I used the "legally steal" concept to the max...moving the
prospects to do a swan dive to the order for this incredibly "FREE" service (for a simple monthly processing fee).
Let me
tell you about this swipe right now, and how by studying it you, too, can master the art of fool-proof positioning.
The name of
the product I was selling was called Wall Street's Best Investments.
It contained dozens of stock picks from Wall Street's top
gurus—all of which they would give this publisher FREE.
Yes, FREE.
But why would they do that?
Therein lies the magic of this BIG FAT email winner.
Here's where the fool-proof positioning comes in—the legal way to give away the stock advice of 200 top guns.
In this multi-million email, you'll see why it was good business for them to give the picks away and why it was a better idea for the publisher of Wall Street's Best
Investments to give them away too.
This was the ultimate win/win piece.
Readers got to "legally steal" $20,000 worth of stock picks each month.
And not from nobodies, either—we're talking big-name gurus that charge as much as $5,000 for their picks.
What's more, the stock picks you would receive would all be doublers and triplers with a number of
10-baggers included.
All for about 25 cents a day!
Talk about fool-proof position!
After all, where else can you get $20,000 worth of stock picks each month for a quarter a day?
How could you say no to that?
Frankly, few people
did.
Especially since it was a limited subscriber publication.
After all, if you were not one of the 27 people who got in on this deal, you got shut out!
This is why this email was their control piece for more than five years. It was simply unbeatable.
When you read the copy, you'll see why...
How
it contained a solid headline, an incredible offer, and highly persuasive copy.
All targeted at "greedy investors."
That's why I played directly to investors' greedy little hearts, which is why it was so successful for so long!
That's why it's another swipe I suggest you add to your swipe file.
In it, you'll see how I...
Created a unique, fool-proof selling proposition for this incredible offer
Bring in the combined credibility of the 200 gurus participating in this giveaway
Highlight the big gains the previous stock picks have presented investors
Explain line-by-line why this is the greatest investment newsletter on the planet—and can prove it with facts that back up the results.
Make the reader feel as if they are getting everything FREE
Bring the cost down to a small processing fee of just 25 cents.
Blend in the money-back guarantee in a way that makes ordering simply a no-brainer.
Sell the two-year order right at the end, using a limited space offer.
How you, too, can master the art of fool-proof position by simply using it as a model for your own work
I don't think any other email in my personal swipe file does this so effectively.
This is why we continued to roll out this email for over five years.
I can't wait for you to see it!
Normally, I offer my personal swipes for $199.
However, because this
one swipe has so many winning hooks for you to take advantage of, I've decided to lower the price to just $99.
That way,
you'll be able to see my $1 Million Copywriting Formula in action at the lowest possible price.
Once you've had the chance to read through my copy, understand why my Million-Dollar Copywriting Formula has generated over $100 million in subscription sales…and
why my coaching clients...are on track to deliver similar results.
There's just one catch.
This special discount offer is good for today only--and for just the first 10 people to grab one.
The
reason is simple:
If you are at all going to make it as a copywriter, then you must learn the power of a limited-time offer, limited seat offer.
By making it a part of this my offer, you're learning that by closing the door, people respond.
In this case, you win a
copy for just $99 while those who wait will have to pay the $199 price.
So what are you waiting for?
Add this email to your swipe file and you, too can "legally steal" as many of the ideas as you can.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
