On Monday I will be re-releasing a limited number of one of my best-selling emails of all time, Wall Street's Next Big Shocker. It generated over $539,000--a killing at the time.
If you would like to see the ultimate selling power of a short-form email, you must add this limited-release email (10 copies) to your swipe file.
As you'll discover, this little text email, that I wrote in a day, launched a now-forgotten investment newsletter
called Forbes Nanotech Report.
It is one of the most prized swipes of all which is why I never shared it.
That’s because it formed the foundation of dozens of winning control packages over the past 30 years.
You see, I did not want my competitors getting a hold of it because I didn’t want to see its magic being used to beat one of my controls.
Now that I’ve retired, I’ve decided to share it with a small circle of
writers so that they can benefit from its incredible selling power.
So what was it about this e-letter that made it so powerful?
It told the story of a big shake-up in
the tech industry that would affect virtually everything you owned: NOW.
The way I wrote it you would have thought Wall Street was about to collapse.
Trust me when I tell you this:
That last thing investors want to do is lose money
You can lose money in two ways:
By owning the wrong stocks in the wrong sectors, or
Missing out on a huge money-making opportunity
Example:
If you missed owning Apple, Microsoft, Nvidia, Tesla, or any other FANG stocks, you know what it feels like to miss the stock that could make you rich.
This little email played up FOMO on steroids.
I wrote it in a way that proved beyond doubt that your savings, IRA, and 401 (k) could get wiped out in the blink of an eye.
That’s because virtually every sentence was packed with proof-point after proof-point after proof-point.
All of which walked the reader directly down the page to the order form.
In this vintage text email, you’ll also see how I bring in the credibility of the publication as well as the knowledge of the author.
It is precisely this blending of story, proof, and credibility that made readers do a swan dive to the order form.
I used this same format, headline, transitions, and call to action in dozens of emails, direct mail packages, and landing pages over 30 years.
Prove beyond doubt a market collapse could be coming
Weave in the offer with the proof-points
Use my “sneak preview” approach to catch their
attention
Get the reader salivating for the answers and profits
Walk the reader directly to the order form
Wrap up my offer in the PS in a way that gets the reader to do a swan dive to the order form.
As you’ll see, it’s copywriting lesson in and of itself, one of my prized possessions, and possibly one of the highest value swipes in my collection.
That’s why I’ve priced
it at such a high premium and limited this release to just 10 copies.
If you would like to add one of the most powerful short-form emails I have ever written to your swipe file, I would act on this now.
Because you are one of my loyal customers, I wanted to give you the first shot at this along with a $50 savings certificate.
But you'll have to
act quickly.
Once the last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library at this special price.
With close to 19,000 Twitter followers, I expect all copies will be gone early Monday once I announce its release.
So if you are looking for a high-converting email to add your swipe file, I would act on this now.
You'll not only grab one of the 20 copies I'm releasing but also get, as one of my loyal customers, $50 off in the bargain.
In addition to receiving a PDF of this incredible short-form email, you'll also receive my step-by-step video breakdown as to why it was so incredibly successful.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
