The answer is simple.

You have not properly targeted what your clients want or need.

This is why your open rates are so low.

Just like an advertising headline, they are the deciding factor for whether someone opens your email or sends it straight to the trash.

If you are having a hard time getting prospects to open your email, this is the culprit. But I'll bet you already knew that.

But what you may not know is how to grab your readers by the throat and get them to open them.

So, what makes a good—no, make that great—subject line?

1. It should be clear, concise, and relevant to the recipient.
2. It should solve a pain point or create an opportunity, and
3. It should be engaging and create a sense of urgency.

If you are missing any three of those ingredients, your email will go directly into their mental spam box.

Since I don't know what you are selling or what your customers want, I can't give you specific examples that apply to you.

But I can tell you about one of my greatest examples of a winning headline: "The Great Retirement Betrayal."

Let me explain what made it so persuasive and powerful:

• Emotional appeal: By using the word "betrayal," the headline appeals to emotions and creates a strong emotional connection with the reader.
• Urgency: The headline suggests that there is a significant issue related to retirement that needs to be addressed, creating a sense of urgency for the reader to learn more.
• Provocative: The use of the word "betrayal" is provocative and challenges the reader to question the status quo, making them more likely to engage with the content.
• Attention-grabbing: The headline is attention-grabbing and stands out from other headlines that might be more straightforward or generic.
• Memorable: The headline is memorable and sticks with the reader, making it more likely that they will remember the content and share it with others.

If you would like to increase the opens of your emails, then I would suggest that you put the same kind of knowledge and research into your subject lines.

To help you elevate your writing and marketing efforts, I would like to offer you a copy of "The Great Retirement Betrayal" for your swipe file.

Normally, I sell this sample for $99, but for a limited time, you can receive it for FREE with my complete "$100 Million Copywriting Swipe File."

The $100 Million Dollar Copywriting Swipe File includes the same 10 copywriting samples that I use to coach my copywriting students on my $5,000 Million-Dollar Copywriting Formula.

These hand-picked samples will give you a bank of winning headlines, leads, transitions, and arguments that you can turn to for inspiration for your next email, landing page, or video sales letter.

They include:

• One Nation Under China
• Tap The Hidden Wealth Inside Your Paycheck
• The One Stock That Will Make You a Marijuana Millionaire
• The New Science of Getting What You Want
• The Fast Money 2020 $1 Million Giveaway
• The Lightning Fast Profits Summit
• The Retirement Club
• The Master Key to Marijuana Profits

Individually, you’ll see first hand:

My headline formula for grabbing readers by the throat

• How I use subheads and bullet points to keep the readers' interest throughout each promotion
• How I drop “cookies” throughout each piece to build desire. 
• How I close sale after sale with time-proven calls-to-action that work! 

Together, you’ll find 233 pages filled with dozens of headline, subhead,  landing page, and call-to-action ideas and offers you can use to keep your copywriting strategies fresh and engaging.  

As part of a one-day special offer, you can pick up a copy for your library for just $298.

 

That's not only $52 off the regular price and comes with a $298 discount on my coaching course whenever YOU decide to join me. In the bargain

So in a sense, it's FREE!

Today only.

Wait and the price reverts back to $350.

So what are you waiting for?

Take advantage of the special offer to see the kinds of high-impact copy that you can use to guide and take your copywriting to the next level.

Click here to get your copy of the "$100 Million Dollar Copywriting Swipe File" at the special low price of just $298 and in the bargain receive a copy of The Great Retirement Betrayal FREE.

I guarantee you will refer to them over and over again but also see a jump in your open rates when you apply my techniques to your copy.

All good wishes,

Doug D'Anna, Copywriter and Creator of
The Million-Dollar Copywriting Formula