The Big Lie of Copywriting: Separating Fact from Fiction
Published: Fri, 01/27/23
I've seen this happen many times in my own career. I've seen people come into the field with big dreams, only to find out that it's not as easy as they thought it would be.
They're disappointed, and they give up. And that's sad.
I was fortunate enough to make it as a copywriter because I had the perfect background. I was voted "most talkative" in high school and had a degree in speech communication. I also had a general love for people and an understanding of what makes them tick. Plus, I had great coaching and
worked for great people who recognized my talent.
If you seriously desire to be an A-list copywriter, it's important to understand that it's not a field for everyone. It's a field that requires a specific set of skills and talents, as well as the right background and mindset. If you have those things and are willing to put in the hard work,
you can make it as a copywriter.
But it's not going to be easy. It will require dedication, patience, and hard work. But the rewards can be worth it.
As a seasoned direct response copywriter, Doug has created hundreds of profitable direct mail packages, emails, and video sales letters for the world's largest specialized information publishers—generating over $100 million in direct sales.