Video
Copywriting Hack 18: My Classic Consumer Reports Direct Mail Package
You are going to love this new copywriting hack.
You are going to love the headlines, subheadlines and call to actions
You are going to love how I walk the reader to the order card
You are going to love how I position this 100% risk FREE offer.
You are going to love the dozens of bullets and fascinations that you can learn and steal
from.
In my video breakdown of this classic direct mail package, I will walk you through everything from the outer envelope teader right through to the order form.
The most important thing you will read--and perhaps the greatest lesson
of all--is my "reason why" approach that is built into virtually every sentence and paragraph.
If you have followed me for some time you know I have always said, "Nobody buys if they don't believe first."
My copy here, loaded with fact after fact after fact, is why thousands of readers returned the FREE TRIAL Card to get
their hands on the buying guide and test drive a subscription to Consumer Reports.
It was this framework that I created in 1991 that laid the foundation for my Million-Dollar Copywriting Formula formula not only generated millions of dollars for my clients but make me a copywriting millionaire.
As
you’ll see, it’s copywriting lesson in and of itself, one of my most prized possessions, and possibly one of the highest value swipes in my collection.
That's because it provided me an outline to work from I used in dozens of money making emails like the ones I mentioned above.
This is why I have never shared it or offered it for sale, as I would not want my competitors copying my formula to use
against me in head-to-head copywriting tests.
As such, I have priced this video hack and accompanying PDF at a premium and limited its distribution, like an NFT, to 20 copywriters who can appreciate the power contained in this classic direct mail package.
Once the
last copy has been taken, I will take this offer down and you will not have the opportunity to add this one to your library.
With close to 17,000 Twitter followers, I expect all copies will be gone by Saturday once I announce it on Twitter.
So if you are looking for classic, time-proven promotion to add your swipe
file, I would act on this now.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
