7 Simple Ways to Think Up Breakthrough Ideas. 👇

1. Talk with salespeople selling the product.  They may have the nuggets you are looking for.

2. Study your client's direct mail, brochures, flyers, and old sales letters.  In them, you may find an idea that can be updated.

3. Talk to tech support reps, customer service reps, and operators.  They know customer pain points that you can use as well.

4. Get the product in your hands and STUDY IT, play with it, and learn it.   By doing so you will see why your prospects want it.

5. Talk to the people who manufacture the product.  Knowing how it works offers you a wonderful opportunity to sell the mechanism.

6. Capitalize on good ideas you see outside the industry. Use your talents to improve on them.  

7. Don't ignore the ideas that pop into your head at odd moments.  That's your subconscious talking to you.  Listen!

These are simple concepts, to be sure. But sometimes the simplest concepts are the most profound.  Use them.

All of which will bring you a wealth of ideas you can use to increase the persuasiveness of your copy. 

All good wishes for a successful and profitable 2023,

Doug DAnna