If there are just FIVE THINGS I would like you to remember as you embark on an email copywriting career, here they are: 👇

1. A good email sales letter is a first person communication. As I would say, "to a friend, from a friend."
    
2. In order to achieve the maximum success, it is vital that one-to-one feeling come through in every sentence you write.
    
3. To further ramp up your conversions, you must use the same words and language your prospects use.
    
4. Your transitions should be a smooth as freshly waxed car.
    
5. Don't think that asking for the order always comes at the end. You should always nudge your reader to the order form throughout your email.

These are simple concepts, to be sure.
 

But sometimes the simplest concepts are the most profound. Use them.

They worked for me. I know they can work for you.

All good wishes for a successful and profitable 2023,

Doug