Why I'm Telling My Readers That You Are One
of the Greatest Copywriters on the Planet!
Hey, ,
I hope you don't mind. But I wanted to call our your name as one of the top copywriters on my A-list.
The reason is simple:
It's the truth!
You know it.
I know it.
And when you forward this email to your friends, they
will know it too!
That is one of the hardest working copywriters on the planet!
So on that note,
congratulations.
That's why I wanted to mention your name in this email.
To show you the power of
personalization when it comes to sending out emails.
To be sure...
While I did not mention your name
personally in the subject line, it aroused enough curiosity that you opened it.
Isn't that what we are looking for in every email that we write?
To grab our readers' attention and peak their interest...and ultimately build their desire as we work to get them to click and buy?
You bet it is.
If you've read this far, I've gotten the first two steps right.
I got your attention and peaked your interest.
This is how my copy has sold over $100 million in subscriptions for the world's largest investment newsletters.
By
hitting my prospects over the head with an irresistible message they simply couldn't help but open--and then peaking their interest so that they continued to read the message.
It was this concept in mind that I was able to create one BASE MESSAGE and continually add NEW HEADLINES AND LEADS to it to
keep controls--many of which lasted for years.
I don't mention this to brag, but this is one of the greatest compliments I've ever received from my favorite publisher at InvestorPlace, "I've never met anyone who could put a new lead on an old package and have it increase response over and over
and over."
Of course, I would not have been able to do this if I hadn't been privy to the results of literally hundreds, if not, thousands of split-run copywriting tests--virtually all of which have been in the financial newsletter field.
It was with this bank of knowledge that I was able to memorize the results in the same way a chess master memorizes hundreds of moves.
This is how I created my Million-Dollar Copywriting Formula that has helped me win100s of split-run, head-to-head copywriting tests against the industry's top talent.
Of course...
None of if would have happened if I didn't understand the critical importance of writing a powerful, attention-getting headline that targets your prospects wants, needs, and desires to a T.
Like today's
subject line: "I mentioned your name in my latest email" which, of course, plays directly to your self-interest.
As I have learned, the best way to target a reader's self interest is not by mimicking something someone has written for another audience, but by digging deep into what my
audience is looking for.
Sort of like my "cookie and the dog" approach.
EXAMPLE: It may be your dog,
but I own your dog when I pull out a cookie! Who's your daddy now?
Bottom line:
I did not
have to convince that dog to come running. My gut told me (from hundreds of dog interactions) that the dog would come running the moment I pulled out the cookie.
That's where a lot of writers go wrong. They don't listen to their gut instincts.
Fact is, while I may have memorized the results of 100s of split-run tests, what's most important is that I have internalized them.
No differently than
I have internalized dozens of different jiu-jitsu takedowns, pins, and submissions against different competitors so I could apply them in real time when I see the next opportunity.
It is precisely this internalization and mindfulness that has helped win so many controls and kept me at the top of my
game for over 30 years.
I want the same thing for you.
Today's email was simply my way of
getting your attention. Hopefully, with a message that you can use to take your copy to the next level.
These are the kinds of things that I will teach you in my one-on-on private coaching and mentoring.
The kinds of things that you can't get out of reading a PDF or joining a group class--that you can only get out of working with someone who has been there.
I
don't know where you are in your copywriting journey, but if you have come to a point where you could use the kind of mentoring I've described here, I invite you to check out my mentorship program.
It's a small program.
I only take on four people at one time.
But it is not only private and one-on-one but also 100% devoted to what YOU need to get your copy and your copywriting business to the next
level.
If that is what you are looking for in a mentorship, I'd like to introduce you to a number of my students who have completed my program with incredible results, which they'll describe in their own words.
As a seasoned direct response copywriter, Doug has created hundreds of profitable
direct mail packages, emails, and video sales letters for the world's largest specialized information
publishers—generating over $100 million in direct sales.
