Fellow copywriter, 

As you know, I love looking at old direct response ads.  I get a lot of ideas from them.  Here's one of my favorites from 1985.  

Check it out.  It was from the World Future Society, and these forecasts were simply right on the money. 

Virtually everything that the editor was projecting came true--and the internet was only two years old then! 

To forecast that "electronic migrants" would be a hot item in the 1990s was so vistionary, I can't stand it.  Yes... he was about 10 years too soon, but he saw the handwriting on the wall. 

To be sure, not every forecast was right on the money, but Forecast #5 seems to be something that could be current today. 

For these reasons I love writing forecast packages--especially if the editor is right on the money.  This one piece gave me lots of ideas to swipe from. 

I hope it gives you a few ideas too! 

All good wishes, 

Doug 

P.S.  I have one spot let in my mentoring program for 2022.  Here's the link if you are interested.